New shoes, redesigned outsole will be showcased at Booth 5143
SCOTTSDALE, Ariz. – TRUE linkswear, makers of golf’s original minimalist shoe, will showcase its 2013 line, including two new shoes and the new ninja and sensei outsoles, at the PGA Merchandise Show Jan. 24-26 in Orlando, Fla. TRUE, which has positioned itself as the leader in the game’s minimalist footwear movement, will be at Booth 5143.
In the past two years, TRUE linkswear has established itself as an industry trendsetter and, with its 2013 line, TRUE further solidifies its position as one of the game’s premier footwear companies.
“With the addition of several new styles and platforms this year, we believe there is a comfortable and versatile TRUE linkswear product for every consumer,” said Rob Rigg, co-founder and president of the company. “During the past year, we’ve seen a lot of attempts to emulate the comfort and performance of our minimalist shoes, but you simply can’t beat the original. The PGA Merchandise Show is the perfect place to show off all of our new products and kick off what promises to be another exciting, successful year for TRUE.”
New for 2013
TRUE’s 2013 line will feature four new shoe models as well as additional updates and color offerings to its five current styles. On display at the show will be a pair of new shoes that carry on TRUE’s commitment to comfort, style and performance:
• Available this month, the TRUE chukka ($209) features the ninja outsole and comes with a mid-top waterproof leather upper that provides additional protection from the elements along with a leather liner and. It is available in two colors.
• The TRUE proto ($169) features waterproof leather upper, a 3-D anti-microbial mesh liner, memory foam heel and the sensei outsole. The proto will be available in five color combinations. PGA Tour golfer Ryan Moore, a co-founder of TRUE, first wore the proto during his victory at the 2012 Justin Timberlake Shriners Open.
TRUE also will be showcasing a pair of new outsoles, which was made popular on the sensei shoe released last year. The sensei outsole features a profile and spike configuration that provides enhanced traction and stability, while maintaining the thinnest sole in golf. The ninja outsole is similar to TRUE’s previous Ergo-Traction 2.0 platform, but with added feel and flexibility along with a more technical spike pattern.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created golf’s first shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course,” while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform feature a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada. For more information, visit www.truelinkswear.com.
Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com
