TORONTO – January 17, 2013: In this ever-changing golf market, Hollas Apparel announces a new way of doing business. Launching in Fall of 2013, Hollas is paving the way to a more profitable golf shop business through the ‘Sell-Thru Sooner’ partnership program. Golf professionals will have the opportunity to partner with Hollas to offer their membership and customers a fresh selection of apparel – all season long – while limiting inventory and protecting margins.
“I’ve been a witness to the everyday challenges that make it tougher and tougher for golf professionals to succeed at retail. Carrying a well-stocked portfolio of the finest golf apparel and merchandise has left many golf professionals in a terrible position at year end with excess inventory that is picked over, stale or simply was not well received”, says Don Nichols, President of Second Skin. “This circumstance naturally leaves golf professionals in an uneasy position for the following season, buying less product and offering their membership less selection and likely showcasing tired carryover merchandise. At the end of the day, a model that once worked for golf pro’s in North America, is now broken”.
The Hollas apparel portfolio will include six turnkey assortments that have been pre-screened by golf apparel designers and merchandising professionals to ensure maximum merchandising appeal in the golf shop. These mini-collections will be delivered to green grass partners regularly throughout the season. Above all, when each new collection arrives, Hollas will help golf professionals accelerate the sell-through process, helping to keep inventory levels clean. The result: fresh merchandise all season – and sustained profitability.
Participation: There are two levels of participation: Gold (featuring two deliveries) and Platinum (which features four). Both levels are exclusively available on a pre-
book basis.
Interested in Starting Sooner? A soft-launch of the Sell-Thru Sooner program will be available for Summer 2013.
About HOLLAS
Introduced in 2002, HOLLAS is a trendsetting line of golf apparel from Second Skin Garment Company. Combining functional fit with performance fashion, HOLLAS delivers colors and designs for the player seeking a distinguished look.
For more information, please visit: www.secondskin.ca
Available for interviews:
Don Nichols, President, Second Skin Garment Company: don@secondskin.ca Laura Ouellette, Director of Marketing: laura.ouellette@secondskin.ca
Contact:
