Carlsbad, CA (January 16, 2013) – Ashworth Golf, an authentic golf brand dedicated to bring modern style to the golfer, today announced that it has been named the official apparel sponsor of Golf Channel on NBC and Golf Channel during their PGA TOUR tournament coverage for 2013. All in-booth talent, on-course analysts and interviewers during the coverage of the PGA TOUR, Champions Tour and Web.com Tour will wear Ashworth.
“We’ve seen a lot of momentum with Ashworth during the past year, and our customers, consumers and athletes are raving about the product,” said Ben Sharpe, EVP of Ashworth Golf, “We’re excited to continue that momentum by establishing a presence on the most-watched show in golf, as we believe that Ashworth apparel is the perfect complement to the Golf Channel on NBC talent.”
Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes worldwide. Golf Channel features live golf coverage across multiple tours including the PGA TOUR, European Tour, LPGA Tour, Champions Tour andWeb.com Tour, as well as a slate of news, instruction and original entertainment series. GolfChannel is the fastest-growing network in television since joining the NBC Sports Group, and 2012 was the network’s most-watched year ever, a record the network has set both of the past two years.
“We are pleased to make Ashworth the official apparel of the NBC and Golf Channel on-air tournament announcers,” said Molly Solomon, Golf Channel executive producer. “We were impressed by the look and feel of the product and can’t wait to see this on-air partnership develop.”
Golf Channel on NBC in-booth talent, on-course analysts and interviewers for the PGA TOUR, Champions Tour and Web.com tour will wear Ashworth apparel. In addition, Golf Channel exclusive programs including On The Range and Golf Central will also wear Ashworth during interviews within tournament coverage.
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About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over Ì¢?åÂ13 billion in 2011.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over Ì¢?åÂ1.0 billion.
About GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.
Contact:
TaylorMade Golf
Public Relations Department
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com
Brittany Smith
Tel: (760) 476.5766
Brittany.smith@tmag.com
Golf Channel
David Schaefer
Tel: (407) 335.4542
dschaefer@golfchannel.com
Covering the business of golf!
