(Londonderry, NH) – Danish brand ECCO – a leading global manufacturer of innovative footwear – will launch BIOM Zero, its most minimal golf shoe ever, at the 2013 PGA Merchandise Show, booth #1963, January 24-26 in Orlando, FL.
Offered as a limited-edition style in two colors and available to ship immediately, BIOM Zero weighs less than 10 ounces, making it the lightest golf shoe ECCO has produced. Built atop the patented Street outsole featuring the ECCO dynamic traction system (E-dts), its unique, direct-injected construction showcases unrivalled flexibility and an exceptionally low profile. These combine to provide full-length foot support and a Natural Motion experience that benefits the wearer.
“Our brand has been heralded for redefining comfort and now we’re taking that to the next level,” says Michael Waack, Head of Global Golf at ECCO. “We named BIOM Zero after the zero heel drop, but also because it’s as close as you can get to a golf shoe that feels like wearing nothing and playing barefoot.”
Additional features and benefits of BIOM Zero include:
BIOM Technology – Anatomical shoe last that promotes a natural foot position
Low-Profile – Closest to the ground of any ECCO golf shoe
Caldera Leather Uppers – Full grain, stain resistant and easy-to-clean
Hydromax™ – Premium, tanned-in water-resistant treatment guaranteed to last
Second Skin Leather Lining – Wicks moisture while creating a rich, supple interior
Direct Injected Midsole – A process, unique to ECCO in golf, that provides superior cushioning, stability and comfort via a one-piece shoe built without glue or stitching
Retailing for $190, orders for BIOM Zero will be taken exclusively at ECCO booth during the PGA Merchandise Show.
ECCO golf shoes are preferred by discerning players worldwide, and worn in competition by scores of Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.
About ECCO
The only major shoe manufacturer to own and manage every step of the shoemaking process – from leather production through its own shoe factories all the way to its stores – ECCO adheres to the design philosophy that “the shoe must follow the foot.” This approach allows the company to craft footwear that combines style and comfort with uncompromising quality and innovative technology. A leading global brand, ECCO was founded in 1963 by Karl Toosbuy and remains family owned. Headquartered in the Danish towns of Bredebro and Tønder, the ECCO footwear group employs nearly 20,000 people worldwide. Its products can be found in 4,000 branded sales locations in more than 90 countries.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.395.0404
dgriffith@buffalocommunications.com
www.buffalocommunications.com
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