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Softspikes®/PrideSports Earns Double Victories

February 6, 2013

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Worn by champions at the Omega Dubai Classic and the Waste Management Phoenix Open

BRENTWOOD, Tenn., February 4, 2013 … Softspikes®, the world’s best-selling golf cleat brand and maker of the #1 Cleat in Golf, topped the leaderboard this weekend in Phoenix. Eight out of the top 11 overall finishers, including the champion, donned the Softspikes®/PrideSports brand cleats. To add to its success, this weekend’s winner of the Omega Dubai Classic also wore the brand.

Softspikes’ Cyclone cleat shined brightly this weekend, appearing on 4 players’ shoes tied for sixth or better at the Waste the Management Phoenix Open. Cyclone features six rotated legs for enhanced traction during every golfer’s swing.

“Cyclone has been a success right out of the gate and this year we introduced another version – Cyclone Ice.” said John Hohman, Vice President of Marketing, PrideSports. “We have been gearing up to offer even more cleat technology for the 2013 Tour season and we are looking forward to more Softspikes cleats on more shoes this year.”

Softspikes’ patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains – Tee Boxes, Fairways, Roughs, Greens, etc – providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores. For more information on Softspikes, please visit www.softspikes.com.

PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

Contact:
Meagan Smith (mesmith@pridesports.com)

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