Heritage brand outfits students at non-profit program developing world class junior players
(MONTREAL) – Fila Golf – the internationally recognized sportswear brand for men and women exclusively licensed in North America by Fersten Worldwide (FW) – announces it has been named Official 2013 Apparel Sponsor of KMR School of Golf, a 501 (c) (3) non-profit foundation based at Ko’olau Golf Club that helps youth in Hawaii become world-class junior players.
Continuing its partnership with KMR that began in 2012, Fila Golf is outfitting all students at the foundation. The apparel, headwear and outerwear items will be worn by these junior stars during local, national and international golf competitions.
“We’ve had a wonderful year collaborating with Fila Golf and have showcased the brand’s clothing to a whole new market, that being the competitive junior golf community,” says KMR founder and top-rated instructor Kevin Ralbovsky. “The unique patterns and perfect fits draw attention to our students, with players, parents, fans, employees and volunteers all taking notice.”
Fila Golf’s latest offerings focus on styles that feel great and offer superior coverage from the elements. The newest developments feature UV protectant, eco-friendly and wrinkle-resistant fabrics that play with texture and solid color combinations. Highlight pieces like the Bedford and Newport long-sleeve polo’s are made from 91-percent Recycled Polyester with silver nylon-mesh side seam paneling for added moisture-wicking comfort. The new outerwear offerings feature longer lengths for greater body coverage and warmth, the lining is a combination of Polyester and Bamboo, thus continuing the tradition of using eco- friendly fibers while providing superior water resistance and breathability.
“Becoming more exposed to the competitive junior golf community has been wonderful for the partnership with KMR,” says Nancy Robitaille, Fila Golf principal designer. “We’re looking forward to what 2013 has in store for these future pros as they continue to succeed while wearing Fila Golf.”
The complete line of Fila Golf apparel is available for purchase online at www.ShopFilaGolf.com.
About KMR School of Golf
A PGA of America Approved Golf School, the KMR School of Golf was founded in 2001 by award-winning instructor Kevin M. Ralbovsky, PGA. Established as an educational institution to train exceptionally talented junior golfers from Hawaii, the school is located at the Ko’olau Golf Club in Kaneohe. It is a tax-exempt 501(c) (3) non-profit foundation that works with students on a daily basis to prepare them for local, national and international golf competitions. Heralded alumni include some of the best amateurs in the history of Hawaii Golf, including Tadd Fujikawa, Stephanie Kono, Lorens Chan, Mari Chun, Ryan Perez, Amanda Wilson, Chase Chulakote, Ayaka Kaneko and Katie Sisler, among others. www.kmrgolf.com
About Fila
In 2011, Fila celebrated its centennial anniversary, a milestone for this historic brand established a century ago by the Fila brothers of Biella, Italy. Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.
About Fersten Worldwide
Fersten Worldwide (FW) – North America’s leading full-service supplier of decorated apparel and accessories to the promotional products and golf industries – is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada. www.fersten.com
Contact:
Tammy Portnoy
Buffalo Communications
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tportnoy@buffalocommunications.com
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