Virtual dressing room allows users to create and share their personality through Puma Golf looks
CARLSBAD, CA (March 12th, 2013) – PUMA Golf is fusing the worlds of Golf, Fashion and Technology together in their newly released iPhone and iPad (Android coming 4/1/2013) application – PUMA STYLECADDIETM. The app is a virtual dressing room that contains all of the key apparel, footwear and accessories that PUMA Golf offers allowing consumers to mix and match anything they want to create their own one-of-a-kind golf look.
“PUMA STYLECADDIE is a huge step forward in providing consumers an accessible and engaging way to check out our gear,” commented Tom Manthe, Global Marketing Manager, PUMA Golf. “This app offers both consumers and retailers a fresh way to interact with our brand and the product we offer. You can easily mix colors, patterns and silhouettes to create endless 360° head-to-toe looks.
PUMA STYLECADDIE, a truly revolutionary fashion app, lets users select a male or female silhouette to dress. From there, the user can select from a wide assortment of shirts, bottoms, shoes and accessories, changing the styles as often as wanted until they have assembled their masterpiece. The silhouette can be rotated so the outfit is viewable at almost any angle, and don’t be surprised if the silhouette celebrates your work with a guitar riff in true PUMA Golf fashion.
Users can also start by using the ‘Lookbook’ tab in the upper right hand corner. This gives users pre-built looks that Rickie Fowler, Jonas Blixt, Lexi Thompson, Blair O’Neal and other PUMA Golf athletes will be wearing on Tour. Users can build the same exact look as their favorite PUMA Golfer or use the pre-built looks to generate new ideas for their own outfits.
To really personalize and share the look, consumers can use the ‘Photo Op’ function to layer their outfit over a photo they have taken of themselves. They can pose in several different positions and then brag about their outfit making skills through Twitter, Facebook or e-Mail.
Create and share your first PUMA Golf look now! http://bit.ly/StyleCaddie #PUMASTYLECADDIE
The PUMA STYLECADDIE app is available in the Apple App Store and will soon be available in the Google Play Store. http://bit.ly/StyleCaddie
#PUMASTYLECADDIE
www.puma.com/golf
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit puma.com/golf and cobragolf.com
Contact:
Kristine Owens, COBRA PUMA GOLF, kristine.owens@cobrapuma.com; 760-710-3447
