Tasked with driving weddings, special events and other social gatherings to golf facilities
Phoenix, Ariz. – OB Sports Golf Management recently appointed Marisa Fallone to the newly created position of Regional Director of Special Events. She is in charge of boosting special-event business as well as providing guest services for a number of golf clubs managed by OB Sports throughout the Southwest including in Arizona, California and Nevada.
“Social gatherings of various sizes and shapes have always occupied a large part of the activities calendar at our golf facilities,” said Phil Green, CEO of OB Sports Golf Management. “We feel that Marisa is the right person to oversee and improve the bottom line for the clubs while also leveraging her experience to provide a first-class experience for guests.”
Fallone joined the OB Sports team after working a year at The Lafayette Hotel in San Diego, California as Director of Sales and Marketing. Before that, she spent over a decade at various positions with Troon Golf, most recently as Food & Beverage Marketing Manager where she oversaw the sales and marketing efforts for the food and beverage outlets at nearly 40 clubs. During her time there she helped create and implement new corporate programs to drive incremental catering revenue and loyalty to the golf properties. In the end, those programs delivered a 180 percent increase from the prior year. In addition to managing corporate initiatives, she also worked with each property to increase catering sales and profitability via sales training; menu analysis and design; marketing strategies and revenue management.
Fallone started her career with Troon Golf at the club level, where she worked for several years beginning as a Catering Coordinator at Troon North Golf Club (Scottsdale, AZ) and concluding as a Director of Catering at Corte Bella Golf Club (Sun City West, AZ) before transferring to Troon’s corporate office.
Fallone studied business and marketing at Scottsdale Community College and continues to develop professionally by remaining active within several trade/industry related organizations.
About OB Sports Golf Management
Scottsdale-based OB Sports Golf Management is a diversified, golf-oriented company with a long history of success in the golf industry. OB Sports currently manages 45 premier golf courses and country clubs throughout the United States. Known for its comprehensive and personalized services since 1972, OB Sports has become widely acclaimed as the leader in boutique-style golf course management. For more information about OB Sports Golf Management, visit www.obsports.com, call (480) 948-1300, become a Fan of OB Sports on Facebook at www.facebook.com/obsports, follow OB Sports on Twitter: www.twitter.com/OBSportsGolf, or visit the OB Sports You Tube channel at www.youtube.com/obsportsgolf.
Contact:
Kris Strauss, 480-518-5003
kstrauss@obsports.com
