The two brands partner to launch Hello Kitty® by Loudmouth Golf
Torrance, Calif., May 14, 2013 – Sanrio, Inc. best known for global pop icon Hello Kitty and Loudmouth Golf, the leader in bold and bright golf apparel, have announced a partnership on a unique line of golf apparel — Hello Kitty by Loudmouth Golf.
“After meeting with the Sanrio team, we knew a Loudmouth Golf-Hello Kitty partnership was too much fun to ignore,” said Larry Jackson, Loudmouth Golf CEO. “We know golfers of all ages will enjoy this line. Be sure to keep an eye out for Hello Kitty on the 2013 LPGA tour,” adds Jackson.
“Sanrio continues to offer Hello Kitty fans an ever-growing selection of products to fit their lifestyle,” said David Marchi, Sr. Director of Brand Management and Marketing. “Our partnership with Loudmouth Golf is a great addition to our sporting goods category and provides a fun new assortment for Loudmouth fans. The collection debuts with Hello Kitty in Loudmouth’s signature bold colors and patterns.”
The first ‘Hello Kitty by Loudmouth Golf’ collection is available in three ladies silhouettes, including pants, skorts, and mini-shorts — in four playful Loudmouth patterns – “Pink & Black,” “Oakmont Houndstooth,” Blue & Gold,” and “Red Tarzan.” The ‘Hello Kitty by Loudmouth Golf’ collection is available today on the Loudmouth website, as well as in their made-to-order section. Made-to-order is Loudmouth’s flexible way for customers to order pants to their exact specifications and in various styles. The collection will also be offered on Sanrio.com and select Sanrio stores in 2013.
“As a designer, I had a great time dressing Hello Kitty in Loudmouth’s patterns,” said Loudmouth Golf Founder and Designer, Woody Woodworth. “I think Hello Kitty looks very cute and I can’t wait to see the new line on the links,” adds Woodworth.
For additional information and to see the full collection visit: www.LoudmouthGolf.com
About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy — that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.
About Loudmouth Golf
Founded in 2000, Loudmouth Golf is recognized as a leading brand in stylish apparel for men and women. The Loudmouth line features bright colors in striking patterns in a wide selection of pants, shorts, shirts, skorts, sport coats, belts, snow wear, and accessories – all designed by the founder, Woody. Whether you are playing golf, relaxing on vacation, or enjoying a night on the town, Loudmouth apparel is perfect for all your occasions.
Celebrities with style across the sports and entertainment worlds wear Loudmouth. This includes two-time major winning golfer, John Daly and other PGA and LPGA professionals; The Vancouver Winter Olympic Silver Medalists, the Norwegian Men’s Curling Team; And many more. Follow Loudmouth on Facebook at www.Facebook.com/LoudmouthGolf and on Twitter at www.Twitter.com/LoudmouthGolf.
Contact:
Loudmouth Golf Press
Cassie Kovacevich (214) 642-1924
Cassie@loudmouth.com
Sanrio Inc. Press
Orsi Public Relations (323)874-4073
Dyann Hawkins/dyann@orsipr.com
