TORONTO (July 23, 2013) – New Wave Group AB (NEWAb.ST), parent company of AHEAD and Cutter & Buck, opened the doors Monday on its first-ever Canadian sales office in Toronto’s chic fashion district on Wingold Avenue.
New Wave Group has been consistently making significant investments into its Canadian operations, including the acquisition of Paris Glove in 2011. The merging of AHEAD headwear, apparel and accessories plus Cutter & Buck’s apparel, into New Wave’s Canadian division serves as the next logical step toward further business growth.
Shane Brett, national sales manager for New Wave Group, who oversees the new Canadian division, said 10 sales representatives have been hired to represent the brands throughout the country.
They are:
Alex Southam, Alberta (golf)
Chris Broderick, Alberta (corporate)
Craig McGlenen, British Columbia (golf / corporate)
Angela Campagnoni, Atlantic (golf / corporate)
Stephanie Paquet, Quebec (golf)
Audrey Laplante, Quebec (golf)
Paul Kraus, Ontario (golf)
Jason Nadeau, Southwest Ontario (golf)
Dave Cullum, Ontario (corporate)
Phil Whatmore, (specialty menswear C&B)
Brett said the new sales office serves as a showroom for AHEAD and Cutter & Buck products, including the new Spring 2014 lines of apparel, accessories and headwear. AHEAD and Cutter & Buck’s presence in Canada, Brett said, will be further heightened in ensuing months with representation at major golf buying shows throughout the country.
“These are significant steps for us to open our Toronto sales office and launch our Spring ’14 products with an energized new sales force,” Brett said. “Our sales team is strong, with experienced and accomplished reps in every territory. The new product lines from both brands are fresh, exciting and on trend. We also are presenting a host of new products to the Canadian market for Spring ’14.”
AHEAD is best known for its premier headwear collections that feature original approaches to logo and embroidery options. Founded in 1995, AHEAD has been able to capitalize on the golf industry’s desire for high-quality graphics on headwear and an array of garments. The company’s Canadian offerings include AHEAD apparel and Kate Lord for women.
Established in Seattle in 1989, Cutter & Buck manufactures premium sportswear and outerwear, classic styles with distinctive details, meticulous craftsmanship and the finest fabrics. Its premier line of golf-inspired apparel for men and women are geared for customers who appreciate innovative, high-quality sportswear.
To schedule a visit to the sales office, contact Brett by phone at (416) 460-6167 or by e-mail at shane.brett@cutterbuck.com. For additional information about AHEAD, visit www.aheadweb.com; for additional information about Cutter & Buck in Canada, visit www.cbcorporate.ca
# # #
About New Wave Group AB | www.nwg.se
New Wave Group AB is engaged in the design, acquisition and development of brands and products within three design sectors: corporate promotion, sports and leisure, and gifts and home furnishings. New Wave Group AB distributes more than 40 brands, including Cutter & Buck, AHEAD, Clique, Craft, Seger, Orrefors, Kosta Boda and Sagaform. Its sales divisions are currently active in 20 countries throughout Europe, North America and Asia.
About AHEAD | www.aheadweb.com
Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to 18 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk, Sean O’Hair and Brittany Lincicome. Golf legends Arnold Palmer, Jack Nicklaus, and Annika Sorenstam wear AHEAD exclusively.
About Cutter & Buck | www.cutterbuck.com
Seattle-based Cutter & Buck, which designs and markets under the Cutter & Buck brand, manufactures premium sportswear and outerwear, classic styles with distinctive details, meticulous craftsmanship and the finest fabrics. Products are available through golf shops and resorts, specialty retail shops and corporate sales, as well as online. Cutter & Buck, recipient of the prestigious Quality Certification Alliance (QCA) designation, is an official licensee for NFL® fan gear and lifestyle sportswear and a partner of the PGA of America.
Contact:
Karen Moraghan
Hunter Public Relations
kmoraghan@hunter-pr.com
908.876.5100 | office
908.963.6013 | cell
