New performance groups, plus bold, bright color options headline array of offerings
NEW BEDFORD, Mass. (Aug. 5, 2013) – When AHEAD unveils its 2014 apparel collections for its AHEAD and Kate Lord brands later this month at the PGA Expo in Las Vegas, it marks another company milestone as it introduces new performance products and bold new colors, while adding innovative styling and detailing to its existing and popular offerings.
“Each season we strive to technically push the envelope and stay on course with our competition, which again we have achieved,” said Bill Godden, AHEAD’s director of apparel and headwear. “In our continuing dedication to stay true to who we are, our 2014 collections will feature classic, quality products at affordable prices.”
Headlining AHEAD’s 2014 apparel group is the debut of a Thermal Regulation Collection. Engineered to help maintain optimum body temperature (whether hot or cold), and made of the finest yarns and fabrication techniques, this performance collection will feature three polo options: Heathered Solid Polo, Multi-Stripe Polo and Mini-Gradient Auto Stripe Polo. Available colors include ruby, papaya, shamrock and oasis blue. The collection also will introduce a Full-Zip Soft Shell Vest plus a Heather Half- Zip Pullover.
In keeping with AHEAD’s reputation for offering innovative ornamentation techniques, the company is offering some creative logo placement options as part of its 2014 Outerwear Collection. Just two examples are options for logos to be placed within the stripes on the arms of either the Color-block Pullover or the Polyester Half-Zip Pullover. In that same collection, AHEAD is introducing a new V-Neck Softshell Performance Wind vest as well as a Short Sleeve Half Zip SoftShell Performance Windshirt.
For the golfer who likes to arrive at the course in bold, bright colors, AHEAD’s 2014 Performance Collection doesn’t disappoint. Several new polo offerings will debut, and are available in vibrant colors including red, chili, sunkist, yellow, kelly green, sea salt, oasis blue and pink.
AHEAD’s Kate Lord Women’s Collection
The Kate Lord 2014 Collection will deliver a blend of modern styling coupled with innovative details and performance that promises to seamlessly take women from the golf course to the clubhouse to dinner in style.
Featuring a variety of polos, quality outerwear and well-fitting bottoms, combined with fresh color palettes and refined, classic silhouettes that fit both the active and casual lifestyle, the Spring ’14 Kate Lord collection should be a wardrobe staple.
Three new 2014 collections, all hand selected by the design team, are being introduced for 2014 – Lenox, Geneva and Calypso. The trendy color palettes are hot pink, pewter, black heather and white for the Lenox Collection; lavender, azul, boysenberry and white for the Geneva Collection; and celadon, tiger lily, navy, canary and white for the Calypso Collection.
Three new polyester items will debut in ’14 as part of the Kate Lord outerwear collection:
• Full Zip Brushed Fleece Ruched Jacket. Colors include hot pink and celadon.
• Quilted Full Zip Vest. Colors include hot pink and boysenberry.
• Full Zip Streak Windjacket. Colors available are silver and black.
The entire Spring/Summer ’14 collection includes performance, sun protection, bottoms, sweaters, outerwear, T-shirt, and hat-and-tee combinations.
The company will be exhibiting its AHEAD and Kate Lord apparel collections, as well as its other groups, from Aug. 19 to 21 in booth 603 at the PGA Expo at The Venetian Resort in Las Vegas.
For additional information access the web site at www.Aheadweb.com.
About AHEAD | www.aheadweb.com
Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to 18 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk, Sean O’Hair and Brittany Lincicome. Golf legends Arnold Palmer, Jack Nicklaus, and Annika Sorenstam wear AHEAD exclusively.
Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com
