Footwear and Iron categories grow double digits to lead the charge to over $1 billion through Q2
CARLSBAD, CALIF. (August 8, 2013) – TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced today, Q2 sales of $454M (EUR 348M). Despite unseasonably poor weather across the globe leading to a late golf season start, TMaG reports sales of $1.012B (EUR 771.077M) with currency-neutral, year-over-year growth of +2% for the first half. What’s even more impressive, this is the second year in a row that TMaG has recorded more than $1 billion in sales through the first six months. Sales increases were led by the iron and footwear categories, which each saw double-digit growth YTD of +16% and +18% respectively. Regionally, the U.S., which accounts for more than half of TMaG’s global sales, posted YTD year-on-year sales growth of +8%.
“Reaching over $1 billion in sales for the first half of year, while taking into consideration the slow start to the season, proves consumers demand the superior performance and innovation that goes into our products,” said Mark King, CEO and President. “We never stop striving to push the limits for the golfer and I believe that’s why our numbers continue to be so strong.”
Leading the Q2 charge was the stellar growth in the footwear and iron categories. Footwear was driven by the success of the ultra-light family of adizero products, including adizero tour and adizero sport for both men and women. The adizero franchise has broken numerous company sales records throughout the first half of 2013 that have stood since 1999, when the adidas Golf brand was formed. Ashworth also experienced a strong Q2, and the combined dollar-share of the adidas Golf and Ashworth brands for June 2013 was 19.3%, up from 17.0% last year.[1]
In the iron category, RocketBladez solidified itself as the best-selling iron in company history, helping to capture more than 28.8% YTD of the iron marketshare in the U.S.[2] Launched in late 2012, RocketBladez key innovation is a “Speed Pocket” – a 2mm slot in the sole that promotes faster ball speed for more distance, as well as increased consistency and feel.
TMaG continues to dominate the metalwood category with the technologically advanced Rocketballz Stage 2 fairways, hybrids and driver and the R1 driver. With 37.8% marketshare of U.S. metalwood marketshare, TMaG holds more share than the #2 and #3 ranked manufacturers combined.[3]
[1] Datatech June 2013
[2] Datatech June 2013 on/off course
[3] Datatech June 2013 on/off course
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over Ì¢?åÂ14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over Ì¢?åÂ1.3 billion.
Contact:
TaylorMade-adidas Golf
Global Communications Department
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com
Dave Cordero
Tel: (760) 918.6367
dave.cordero@tmag.com
