(VIENNA, VA) – More than 100 golf courses, country clubs and resorts managed by Billy Casper Golf (BCG) will be among the first in the golf community to roll out Samuel Adams’ new “Sam Can” with the seasonal release of Samuel Adams OctoberFest craft beer.
This initiative will be popular among golfers who frequently request Samuel Adams during their rounds. Bottles aren’t always permitted on courses and, prior to the Sam Can, Samuel Adams was exclusively available in bottles or on draft.
“We’re looking forward to working with Billy Casper Golf to give golfers a great craft beer to enjoy on the course,” says Jim Koch, Founder and Brewer of Samuel Adams. “Samuel Adams OctoberFest is a great beer to take out on the green. The beer is medium-bodied, and has a rich malt complexity, light Bavarian Noble hop note, and a smooth, sweet finish.”
“We’ve been a big fan of Samuel Adams beer for a long time,” says Frank Denniston, Vice President of Food & Beverage and National Partnerships for BCG. “When we learned Boston Lager would be available in cans, we knew we had to jump on the opportunity.”
In development for more than two years, the Sam Can provides an experience closer to the taste and comfort of drinking beer from a glass. The innovative can showcases a subtle difference from a standard can, but beer drinkers will notice enhanced flavors from the extended lip, hourglass ridge at the top of the can, and a larger, wider lid.
BCG directs all aspects of golf course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
About The Boston Beer Company:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.
Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America’s largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.
About Billy Casper Golf:
BCG is the largest domestic owner-operator of golf course, country clubs and resorts, with more than 150 properties under its turnkey management. Founded more than 20 years ago in cooperation with golf legend Billy Casper, the company is headquartered in Vienna, VA with regional offices strategically convenient to courses’ locales.
A division of BCG, Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications, graphics and strategic services firm representing the LPGA, PGA National Resort & Spa, Sea Pines Resort, Ballybunion Golf Club (Ireland), Myrtle Beach Golf Holiday, Sun Valley Resort, Fila Golf, ECCO, Adams Golf, Club Glove and other top brands.
For more information: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
