Upstart apparel company rolling out new styles for men, women
NASHVILLE – One of the top new golf apparel brands in the industry, Chase54 will be debuting its Spring 2014 Collection at Booth 328 at the PGA Fall Merchandise Expo in Las Vegas, on August 19-21. These innovative styles represent an exciting new chapter in the young company’s ongoing commitment to provide affordable fashion through state-of-the-art fabrics that appeal to golfers for wear on and off the course.
“As a designer, it’s liberating to be given the creative freedom to design a collection that truly captures my vision,” said Lulu Faddis, creative director at Chase54. “I have tried to put together a collection for both men and women that not only belongs in the marketplace, but also can continue to help Chase54 grow and evolve into a premier player in the golf apparel world.”
The men’s line is inspired by the simplicity and power of color. Noting its influence as a powerful communication tool, the spring styles can be used to signal action, shape moods and stem an emotional response. Organized in four primary color groups, the styles are designed to emulate a golfer’s experience on the course. JADE is influenced by relaxation and comfort, while PURPLE is patterned after an awareness of the environment. BLUE symbolizes purity and excellence, and RED is shaped by the belief and trust in oneself.
The women’s collection incorporates the dynamic and colorful elements found in various prints and patterns, a new move stylistically for Chase54. Breaking away from solid colors, the engaging and bright designs function both on the course and off, providing a seamless transition to everyday style. The revamped styles feature dots and hexagons, modern deconstructed plaids, various combinations of black and white, and color block stripes to reflect the latest in fashion trends.
About Chase54
Chase54 is committed to developing comfortable, stylish and affordable golf apparel that relies on state-of-the-art fabrics and top-quality technology in its production and design. With deep roots in the apparel business, Chase54 has the expertise and experience to offer impeccable style at an affordable price. For more information, visit www.chase54.com.
Contact:
Mike Hammontree, Brand Director
mike@chase54.com
352-422-7722
