Minimalist trendsetter expanding its reach across the golf industry
SCOTTSDALE, Ariz. – TRUE linkswear, one of the fastest growing brands in the golf industry, will be previewing its 2014 styles at Booth 335 at the PGA Expo in Las Vegas on Aug. 19-21. The launch of its 2013 line – which featured a new women’s shoe and its first children’s shoe -established TRUE as the trendsetter in golf’s burgeoning minimalist footwear movement.
“This has been our most successful year to date, and that’s because we’ve been able to craft a collection of versatile and comfortable styles that appeal to all kinds of golfers,” said Jeremy Moore, president of the company. “As our fans will see at the Fall Expo, we’re excited about what the future holds for TRUE. Our 2014 styles will continue to broaden our appeal across the board, while adhering to our mission of providing a minimalist shoe that works both on and off the course.”
In addition to its 2014 preview, TRUE will be showcasing its full collection of men’s, women’s and children’s shoes from the 2013 line. Among its most popular styles this year have been the proto and sensei, which both debuted in 2013.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course” and enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada. For more information, visit www.truelinkswear.com.
Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com
