Lightweight contemporary design features 14-way organizer top and IDS System
RICHMOND, Va., August 26, 2013 – Datrek, one of the premier choices in golf bags, has introduced the Lite Rider cart bag as part of its 2014 product line-up. The cart bag is one of the lightest on the market today, weighing only 4.7 pounds. It also features a 14-way organizer top with an oversized putter well, which fits a jumbo grip, and the IDS System (Individual Divider System).
“The cart bag is not only super lightweight but it delivers all the cart-friendly features that golfers prefer in their bag, including the 14-way organizer top with full-length individual dividers and plenty of storage,” said Craig Ramsbottom, President, Dynamic Brands. “We expect this cart bag to be a strong seller this fall.”
Datrek has garnered accolades over the years for being a leader in organizer top golf bags. The Lite Rider cart bag continues this tradition with consumer-friendly features and a contemporary style. The bag is made of durable nylon fabric with an oversized soft grip putter well and two soft grip lift assist handles for carrying and loading convenience. There is ample storage room in the Lite Rider cart bag with seven pockets that are all easily accessible when the bag is on a cart. The pockets include two oversized apparel pockets, a large ball pocket, a fleece-lined valuable pocket and an oversized insulated cooler pocket.
The Lite Rider cart bag’s bottom includes rubberized feet for added stability on a riding or push cart. Also for the golfer’s convenience the cart bag includes a Velcro® glove holder, external tee holder, divot tool, pen and umbrella holder.
The Lite Rider cart bag is available in seven colors – white/black, white/red, black/charcoal, black/red, black/royal and charcoal/pink and navy/lime. The suggested retail is $169.95 and will be available in golf shops and golf specialty stores October 15.
About Datrek
Datrek has been an industry leader for premium golf products for more than 25 years. The company is known for its innovative golf bags and accessories and superior customer service. Dynamic Brands is the parent company of Datrek and is located in Richmond, Va. Also in the Dynamic Brands portfolio are Burton®, Bag Boy®, Devant® and Sir Christopher Hatton®. For information on Datrek visit www.datrek.com or follow on facebook at www.facebook.com/datrekgolf.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860.304.3643
