Daily-fee and private facilities use 18th green to remind golfers about the importance of early cancer detection
Scottsdale, Ariz. (August 30, 2013) – Troon® the leader in upscale golf course management, development and marketing is pleased to announce that Troon-managed facilities will join the effort in fighting cancer by raising awareness about the importance of early detection.
During the entire month of September, which is officially National Prostate Cancer Awareness Month, Troon daily-fee and private facilities will fly a light blue checkered flag on every 18th green to remind golfers about the importance of detecting prostate cancer early. Likewise in October, during National Breast Cancer Awareness Month, pink pin flags and cups will be used to raise awareness about breast cancer prevention screening exams.
Organized through Troon Drives H.O.P.E., which empowers Troon’s facilities and associates to make a positive impact on their communities, the effort is designed to raise awareness about the importance of early detection of prostate and breast cancer. The American Cancer Society reports that 77% of all cancers are diagnosed in those who are 55 years and older, making the message of early detection especially relevant to golf’s core demographic.
“Nearly everyone has found themselves faced with challenges brought on by cancer, whether battling it themselves or standing beside a friend or loved-one who has,” stated John Easterbrook, executive vice president, operations, Troon. “We believe this collective effort by Troon facilities will serve as a powerful reminder about the importance of detecting cancer before any symptoms are noticed.”
The American Cancer Society also claims that cancers found as a result of their symptoms are often larger and more likely to spread. Early detection exams can catch cancer before symptoms start, and are believed to save thousands of lives each year. Doctors believe that even more lives could be saved if more people took advantage of these exams.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 32 states and 26 countries. Additionally, 47 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include The Grove, London, England; Classic Club, Palm Desert, Calif.; and Mazagan Beach & Golf Resort, El Jadida, Morocco. For more information Troon Golf, visit www.TroonGolf.com.
Contact:
Brett Brooks
Troon
480.477.0480
bbrooks@troongolf.com
