Emphasis on craftsmanship and detail in seven tour-proven shapes
CARLSBAD, CALIF. (August 30, 2013) – TaylorMade Golf today announced an entirely new collection of Ghost Tour Series putters with the release of seven Tour-proven shapes – each one a work of art engineered to deliver great feel, alignment aid and a smooth, accurate roll.
The Ghost Tour Series line-up, already in play on tours worldwide, consists of three blade-style putters (Daytona 12, Daytona 62 and Sebring 62) and four mallets (Maranello 81, Fontana 72, Monte Carlo 12 and Corza 72).
TaylorMade designers and product development experts have seen great results with high-MOI and counterbalanced putters. The Ghost Tour Series was created to appeal to golfers who prefer traditional putter shapes and weighting – a group that accounts for at least half of all players.
At the same time, TaylorMade has created a line-up that is aesthetically pleasing in its detailed design.
“We spent a full year perfecting every detail on our Ghost Tour putters, making each one a thing of beauty, elegance and excellence,” said Brian Bazzel, TaylorMade’s director of iron, wedge and putter development. “Golfers will be blown away when they set each of these putters down for the first time, and again when they experience the performance.”
Aesthetically, golfers will notice the craftsmanship that each Ghost Tour Series model provides. All models feature a premium black ion plating on the sole as well as a coat of durable white paint to provide contrast benefits against the green. The strong black parallel lines on the trailing edge form the first and second read alignment system to further reinforce accurate alignment.
Additionally, each model features a chrome stepless shaft and a tour-preferred TaylorMade rubber grip – two small additions rarely found in a putter under $150. For the first time, golfers have the option to upgrade to the same shaft in matte black for an additional $40, a finish used by players on the PGA Tour to help reduce glare.
Yet another new feature in this series is a multi-material 8020 PureRoll insert (80% Surlyn/20% aluminum) to promote smooth roll, keen distance control and a profound feel.
Ghost Tour Series putters are priced at $149 each and offered in lengths of 33″, 34″ and 35″. Retail availability for the Ghost Tour Series begins Sept. 1. The Corza 72 model is available 11/1. For more information, please visit taylormadegolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over Ì¢?åÂ1.3 billion.
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Dave Cordero
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