Edwin Watts Golf becomes the first off-course retail chain to prominently offer discounted online tee times as part of the golfer’s shopping experience; Golf Owl’s pre-round tune-up service adds a new dimension to game improvement
FORT WALTON BEACH, Fla., September 4, 2013…Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, has teamed-up with Jacksonville, Fla.-based Golf Owl, which provides a state-of-the art tee time booking engine, to become the first off-course retail chain to prominently market and sell discounted online tee times, with no booking fees, as part of golfer’s shopping experience. The Alliance, which will place the Golf Owl tee time reservation system on the homepage at www.edwinwattsgolf.com, and making Edwin Watts Golf the exclusive retailer at www.golfowl.com, is designed to align equipment sales with golf course access at the best discounted rates, while providing golfers the easiest means possible to play more rounds and help grow the game.
Further highlighting the partnership between Edwin Watts Golf and Golf Owl, and to enhance game improvement for golfers of all playing levels, shoppers can add a pre-round tune-up to their tee time purchase. For just $15, golfers can purchase a quick mini-lesson at the course right before their scheduled tee time, thus ensuring they play their best golf.
“While online tee time reservation systems are not new, no major golf retailer has gone to the level of Edwin Watts Golf and made shopping for a tee time just as easy and simple as buying golf clubs, shoes or apparel,” said John Watson, CEO, Edwin Watts Golf. “This partnership with Golf Owl, especially given their discounted rates and mass database of golf courses that are located in Edwin Watts Golf store markets, is ideal for promoting the game, especially considering that golfers can add a pre-round tune-up as part of the service. That’s important for promoting real game improvement.”
“We are very excited to partner with Edwin Watts Golf and bring the Golf Owl network of golf courses to millions of golfers who shop online,” said Michael Choma, President, Golf Owl. “This alliance is terrific for the game, as it makes booking tee times fast and easy for the consumer, while providing our course partners with a new network of players who shop for golf equipment and desire better, more affordable golf experiences.”
Choma adds, “What makes this service even more important to the game is that the tune-up program brings golfers together with top instructors who can prepare them to play a great round, while also keeping the lesson booked filled.”
Golfers visiting www.edwinwattsgolf.com will find the Golf Owl online tee time reservation system prominently featured on the homepage, with simple navigation to book a tee time, as well as reserve a pre-round tune-up. The program will also be promoted in each of Edwin Watts Golf’s more than 90 retail store locations, as well as through the Company’s popular golf catalog. For more information on the Golf Owl tee time reservation system, visit www.edwinwattsgolf.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
About Golf Owl
Golf Owl is a streamlined booking solution focused on delivering the best discount tee time offers with the easiest booking solution. The Company’s customers focus on finding their favorite courses to play and their game, as Golf Owl’s is a state of the art tee time booking engine offers Wise Buys, a daily tee time specials and Tune Ups, featuring a quick 15-minute lesson that will ensure a golfer’s next round is their best round.
Contact:
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
