Late-season and resort-specific pieces focus on detail, versatility
(SOUTHAMPTON, NY) – Cross Golf – the popular line of versatile, Swedish-inspired performance wear for men and women – announces that its Fall 2013 collection of polos, pants, shorts, sweaters, compression undergarments, UV sleeves and outerwear is now available at finer golf retailers nationwide.
Developed with a keen eye toward helping shops drive Q3 and Q4 revenues, the latest Cross Golf collection addresses the needs of consumers in warm-weather and four-season markets.
Crafted from quick-dry fabrics for comfort on or off the course, resort pieces showcase sophisticated details in a bold, fun color palette. Those in cooler climes seeking to extend their playing opportunities can do so with pants boasting a peached interior and outerwear featuring Cross Golf’s renowned FTX waterproof technology.
“We’ve established some great, retailer-centric programs to help shops of all sizes ensure their customers apparel needs are met,” says Diana McCarty, President of Cross Golf USA. “The fact our pieces flow seamlessly from golf to other outdoor or leisure activities just serves to add additional sales firepower.”
Retailing from $25 to $349, the Fall 2013 collection is built around a range of distinctly Scandinavian designs combined with athletic fits that are perfect for the golf course yet transition easily to everyday life.
Cross Golf apparel is worn in competition by nine-time PGA Tour winner Stuart Appleby and several LPGA players. The business is managed in the U.S. by Bramare Brands, a leading distributor of high-end European golf apparel that includes Italian luxury golf and sportswear label Chervò.
For more information: www.crossgolfapparel.com, 631-377-3596.
About Cross Golf
Born in Sweden in 1986 from the ski industry, Cross boasts a rich Scandinavian heritage of creating garments that look great and hold up to the most challenging weather conditions. Constantly liaising with leading fabric suppliers, Cross Golf creates chic, fashionable designs that are highly functional and bear the brand’s hallmark performance characteristics.
Apart from being the undisputed market leader in Scandinavia, Cross exports golf wear to about 20 countries spanning Europe, North America, Pacific and Asia.
Contact:
David Griffith
Buffalo Communications
703.395.0404
dgriffith@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm
