NEW BEDFORD, Mass. (Sept. 24, 2013) – AHEAD’s new Thermal Regulation technology, which is making its debut with five styles in the company’s 2014 men’s apparel collection, is helping golfers maintain optimum body temperature based on the day’s changing weather conditions.
Thermal Regulation is a polymer (hollow) shell yarn that utilizes phase change and controls the production of moisture before it begins, explained Bill Godden, AHEAD’s director of apparel. The material, Godden continued, absorbs, stores and releases heat for optimal thermal comfort, while the shell absorbs, stores and releases excess heat.
“Most of the technology you see in the industry only allows for coolness,” Godden said. “With our new Thermal Regulation collection, as the skin gets hot, the heat gets absorbed, and as the body starts to cool, the heat is then released. Think of it as moisture going from liquid to solid, then back to liquid, but being contained in a hollow core yarn.”
The men’s Thermal Regulation Collection is being introduced with three different polo shirts, a full zip soft shell vest and a heather half-zip mock. The polo options feature a Heathered Solid, Multi-stripe and a Mini Gradient Auto Stripe. Available colors include ruby, papaya, shamrock and oasis blue. The soft shell vest and heather half-zip mock are each available in three colors, including marine and platinum.
“Today’s consumers are more aware and looking for added benefits from their sportswear,” said Vicki Bernstein, President of Bernstein Retail Productions in Houston. “The addition of the thermal regulation collection from Ahead addresses this concern. I was very impressed with the color savvy collection of heathered fabrics incorporating flexibility from spandex and comfort from a jersey fabrication that helps regulate body temperature for added comfort.” She added, “The product will display well due to the technical and textural elements, and also hits the consumer soft spot of $69 retail. All good reasons to take a good look at this new introduction.”
For additional information about the access the web site at www.Aheadweb.com.
About AHEAD | www.aheadweb.com
Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to 18 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Among active professional golfers who wear AHEAD gear on the course are Jim Furyk, Sean O’Hair and Brittany Lincicome. Golf legends Arnold Palmer, Jack Nicklaus, and Annika Sorenstam wear AHEAD exclusively.
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Karen Moraghan
Hunter Public Relations
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kmoraghan@hunter-pr.com
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