La Romana, Dominican Republic (Sept. 24, 2013) – Casa de Campo-the number-one resort in the Caribbean with the finest golf in the region-has engaged Octagon, the global leader in sports, entertainment, and lifestyle marketing for the development of new business strategies.
“No company has more experience than Octagon in sports and entertainment,” said Peter J. Bonell, Chief Marketing Officer. “We are excited to work with them to grow our business on a number of different fronts.”
The resort and Octagon will begin with three initiatives:
• Evaluate sponsorship and event opportunities
• Develop a customized strategy for “The Sporting Life” program that combines and highlights the resort’s numerous sports activities
• Boost the resort’s visibility and traffic through sales and marketing
“Casa de Campo is a world-class property with the best golf course in Latin America,” said Scott Seymour, Senior Vice President/Managing Director of Golf for Octagon. “Having the opportunity to work with such an awe-inspiring travel destination along with its well-respected management team is a true honor.”
The 7,000-acre Casa de Campo resort offers an unmatched array of experiences found in a Caribbean. Boasting a guest list that reads like a “who’s who” of the social registry, Casa de Campo is known worldwide as a posh escape attracting financial moguls, politicos and Hollywood’s elite with spacious hotel accommodations and extravagant villa homes.
“The Sporting Life” experience beckons with 90 holes of Pete Dye-designed golf (including the famed Teeth of the Dog), 245-acre Skeet/Trap Shooting Center, La Terrazza Tennis Club, Polo & Equestrian Club and a 370-slip Marina & Yacht Club. The Beach Club by Le Cirque and La Cana by Il Circo highlight five-star dining. Casa de Campo has its own artists’ village, Altos de Chavon, modeled after a 16th-century Mediterranean city with a 5,000-seat Grecian-style amphitheater site of international touring concerts and inaugurated by Frank Sinatra. Casa de Campo is a member of The Leading Hotels of the World and Preferred Hotels & Resorts.
About Octagon
Proudly celebrating our 30th anniversary, Octagon, is the global sports, entertainment, lifestyle marketing and talent representation agency of the Interpublic Group (NYSE: IPG), and is the world’s largest sponsorship consulting practice, providing service to hundreds of corporate marketing clients and managing more than 13,000 events per year. We develop innovative marketing strategies to keep our clients one step ahead of the ever-changing consumer and industry landscape. Our robust offering of client services includes both traditional and leading edge platforms including experiential marketing, mobile marketing and cause-related marketing. At every turn, we provide our clients the services and solutions they need to drive their businesses and keep their brands thriving in today’s marketplace. We manage and influence some $3 billion in sponsorship-related spending annually. In 2013, Octagon won the Sports Business Award for Best In Corporate Consulting, Marketing, and Client Services. With nearly 1,000 employees worldwide, Octagon also is a pioneer and leader in athlete and personality representation and management and works with more than 800 athlete and personality clients. To learn more about Octagon, visit: www.octagon.com
The partnership is effective immediately.
Contact:
Casa de Campo
Karen Moraghan
Hunter Public Relations
(908) 876-5100 office
(908) 963-6013 cell
kmoraghan@hunter-pr.com
Octagon Worldwide
Lance Hill
678-587-4942
Lance.hill@octagon.com
