2UNDR PERFORMANCE BRIEFS ANNOUNCES SPRING 2019 PRODUCT LINE
[Vancouver, BC, Canada] — Following the announcement of Rickie Fowler as the brand’s newest 2UNDR Athlete and Global Ambassador, 2UNDR revealed it’s latest collection of high performance underwear and apparel products on Wednesday, January 23rd at Booth #4943 at the PGA Merchandise Show in Orlando, FL. The Spring Collection includes new additions to 2UNDR’s flagship Swing Shift collection as well as new expansions into premium T-Shirts and Lounge Wear products.
“The PGA Show has always been favorite stop for the brand,” said Jack Curry, Vice President of Sales. “We’re delighted to share our newest product offerings with the golf industry, which is been one of the key verticals for the brand since it’s inception.” Curry would go on to say, “Timing our launch of the Spring Collection with both the PGA Show event and announcement of Rickie Fowler’s endorsement has proven to be tremendously effec-tive in driving unprecedented traffic to our booth and social media platforms.
Golf industry professionals attending this week’s PGA Show may visit Booth #4943 to see the latest product first-hand and learn more about the partnership with Fowler. For those unable to attend the show, consider following the brand on Instagram: @2undr
The vision of 2UNDR was simple. Inspired by the kangaroo-pouch, we set out to create a high performance men’s athletic underwear, with the versatility of everyday use. Using the most advanced construction tech-niques and materials, we were able to separate your equipment from your body to reduce unwanted skin-on-skin contact. With more support than a standard brief and improved airflow to keep you cool, the 2UNDR products provide the best fit, comfort and style a man could ever need. Designed in Vancouver, worn everywhere.
ABOUT RICKIE FOWLER
Recognized for his style, admired for his skills, and adored by his legions of fans, Rickie Fowler is one of the world’s most popular athletes. He has recorded eight professional victories, winning most recently at the 2017 Hero World Challenge. In 2014, Rickie recorded top-5 finishes in all four Major Championships, joining Tiger Woods and Jack Nicklaus as the only players to accomplish that feat. A former Oklahoma State Cowboy, Rickie was the No. 1 ranked amateur in the world for 36 weeks in 2008 before turning professional in 2009.
Jack Curry, Vice President