SALT LAKE CITY, UT-Red Mat Media, makers of the leading mobile golf application, Who’s Your Caddy (WYC), are pleased to share that the unique mobile marketing platform and in-app advertising sponsorship benefit startup businesses with capitalization efforts. Advertisements and associated links to websites drive traffic and clientele for many new businesses. The convenience of clicking a button to reach and learn all about a small business on-the-go is an important building block in boosting clientele and business.
Recently, new rules regarding startup capitalization/investment were implemented to allow businesses to actively engage the public in an appeal for funds. The rules are part of the JOBS Act, which removes the prohibition of broad solicitation/general advertising for select private securities offerings. Previous financial regulations required startups to keep their capitalization efforts quiet. The lift of this ban allows for startups to promote their offerings in an expansive manner via advertisements, email, newsletters, blogs, social media, websites and other marketing forums.
“This development frees up startup businesses to actively advertise and do outreach like never before. As a sponsor of WYC, small business and start-ups benefit from the fact that 72% of iPhone app revenue is from in-app purchases-people who buy products or services through their phones-we put our sponsors directly in front of that demographic. Mobile commerce revenues in the U.S. are expected to reach $14 billion this year with 51% of consumers saying they view advertisements on their mobile devices, especially when they can access content for free like with Who’s Your Caddy-that’s a perfect place for our sponsors to be in front of potential clients or customers,” says Laura Guthrie, Executive Director, Red Mat Media.
“We really understand small business and can relate to start-up organizations. Using mobile advertising though WYC helps start-ups reach their demographic. Mobile advertising is the fastest growing advertising segment with predictions of one mobile device for each person in the world by 2015 and the growth of smartphones expected to reach 1.25 billion users by 2014. More people use their mobile phones than computers to go online, and more than 130 Million Americans use smartphones (currently growing by 500,000 per week) making mobile advertising the best marketing platform in which to participate. Lawyers and professional service providers really benefit from this advertising venue,” says Guthrie.
Other advertisers like Bionic, Kesier University College of Golf, Ship Sticks, Syntek Global, Arnold Palmer Kingdom Magazine and more are seeing impressive numbers associated with ad views and click-through rates on their ads. Advertisers are getting their share of almost 25 Million ad views to date.
Sponsors have amazing endorsements for the WYC mobile marketing platform. “We are pleased to partner with the leading mobile golf app, Who’s Your Caddy. It’s a ‘perfect fit’ and we see a great deal of synergy between the products for golfers all over the world,” says Cheryl Fink, Director Marketing, Bionic Gloves.
Kesier University College of Golf staff sees high value in their sponsorship with WYC. “Our sponsorship of the Who’s Your Caddy app has increased our brand awareness within a highly targeted golfing audience, and we’re very pleased with our results,” says John McMurry, campus vice president of Keiser University College of Golf & Sport Management. “By embracing new technologies and innovative applications, we can better introduce the educational opportunities that prepare individuals for a fun and exciting career in golf.”
Another sponsor who just recently signed with WYC is Ship Sticks. “Ship Sticks is a company of golfers, for golfers. We had experienced firsthand the hassles involved with transporting clubs. So we got together with the idea of solving that problem-and we did. We are pleased to partner with the leading mobile golf app, Who’s Your Caddy. It’s a great fit and we see enormous synergy between the products for golfers all over the world,” says Paul Crespo, Ship Sticks.
The Who’s Your Caddy app is unique in that it offers helpful hints by hole by course that will help you improve all areas of your game on any given particular course. During play, golfers have access to ‘course insider’ information provided by club pros. Included are important tips such as recommending a lay up shot on a waterhole, tips on playing out of a bunker or the break of a green.
Some of the other key features and benefits of the Who’s Your Caddy app include caddy tips by hole by course; video library with tips for play from the pros; notifications through which golfers can easily learn about course events and/or redeem special offers from local retailers called “Gimmes”; stat tracking; score keeping; and an enhanced GPS system-the best part is this all is packaged in an attractive, intuitive application for free. WYC has content for almost 18,500 US golf courses and is available on iTunes and Android Smartphones.
ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information: www.redmatmedia.com.
ABOUT WHO’S YOUR CADDY: Golf’s most complete mobile app is free to courses and players. Golfers win Gimmes (free gifts from neighborhood businesses) by using Who’s Your Caddy app. Participating courses earn revenue through Who’s Your Caddy’s unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more. For information: www.whosyourcaddy.com. Link directly by visiting http://whosyourcaddy.com or by texting Who’s Your Caddy to 88588. Like their Facebook Page at https://www.facebook.com/pages/Whos-Your-Caddy-Golf-GPS-App/217040655026187.
FOR MORE ABOUT SPONSORSHIP OPPORTUNITIES WITH WHO’S YOUR CADDY,
Please email info@whosyourcaddy.com or call 801-648-7701
Contact:
Tara Perkins | Marketing and Public Relations | Red Mat Media
tara@redmatmedia.com | 917-865-8665
Covering the business of golf!
