World’s largest golf management company selects the Players Network for their courses
Scottsdale, Ariz. – Digital Caddies, Inc. (OTCPK: CADY), a market leading tablet-based golf course navigation and content platform, has signed a definitive corporate agreement with Troon for The Digital Caddies Players Network. Troon operates nearly 200 public and private golf facilities throughout the United States and 27 other countries and is the largest golf management company in the world.
“We’re extremely impressed with the Digital Caddies Players Network and the company’s sound business strategy-we see where this is heading,” said Scott VanNewkirk Senior Vice President, Global Business Development for Troon. “Through this agreement, we’re now able to leverage advanced technology to even further improve the service experience we offer to our golf properties and our customers.”
Earlier this year, Digital Caddies launched The Player’s Network – a tablet-based technology platform installed on golf carts that connects to the Web through Sprint’s high-speed wireless network and improves guests’ experiences by providing instant and accurate yardages, real-time interaction with the clubhouse, and other content golfers demand.
The platform is also a powerful tool for golf course operators to build guest loyalty, increase course revenue and lower operating costs. The content on the platform is specifically designed to promote interaction between the golfer and the device throughout their round and thus provides an excellent opportunity for golf course operators and advertisers to interact directly with golfers in ways that have never been possible before.
“The addition of Troon and their portfolio of exceptional public and private courses will contribute to both the quality and growth of the Digital Caddies Players Network,” said Digital Caddies President Mike Loustalot. “This is a big step toward gaining the critical mass of quality golf courses and golfers that makes the Players Network an attractive vehicle for digital advertisers, both locally and nationally.”
“Sprint is delighted to see how The Players Network value proposition is resonating with the golf industry and especially with a major leader like Troon,” said Kimberly Green-Kerr, Regional Vice President, Sprint. “We’re proud to provide nationwide 3G connectivity for one of the most innovative experiences in golf today.”
About Digital Caddies
Digital Caddies was founded in 2003 and has established a solid reputation and customer base using a low-cost, easy-to-use, easy-to-implement GPS service. The company has transitioned to a new business model by providing golf courses a wirelessly connected tablet-based navigation and content platform that is installed on golf carts. With the Digital Caddies platform, course operators have the opportunity to increase revenue by promoting merchandise, food and beverage specials, or whatever they’d like through the system. Digital Caddies also can help golf course operators lower operating costs by helping them track golf cart inventory, manage driver behavior, and assist in forecasting agronomy issues. For more information about Digital Caddies please visit: www.digitalcaddies.net.
About Troon
Headquartered in Scottsdale, Ariz., Troon, is the world’s largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 32 states and 27 countries. Additionally, 48 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include The Grove, London, England; Classic Club, Palm Desert, Calif.; and Mazagan Beach & Golf Resort, El Jadida, Morocco. www.troongolf.com
Contact:
Media Contact: Rob Myers rmyers@commlinks.com
Investor Contact: Mike Kordysz mkordysz@digitalcaddies.net
Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.
