Exclusive licensing agreement for Troon Golf Vacations expanded to 2018
SCOTTSDALE, ARIZONA AND BIRMINGHAM, ALABAMA, OCTOBER 17, 2013 – Troon and Fairways Golf Vacations, Inc., d/b/a Fairways Golf, announced today that the companies have signed a new licensing agreement that extends Fairways’ management of Troon Golf Vacations through December 31, 2018.
Since 2010, the relationship between Troon and Fairways Golf has successfully marketed and grown delivery of traveling golf rounds and room nights to Troon destinations. Goals for the extension include increasing revenue at Troon-managed golf courses, expanding vacation product offerings, and continuing to deliver superior customer service for traveling golfers
Alan Hale, President of Fairways Golf, said, “Thanks to the strong partnership with Troon, Fairways will make a major reinvestment in Troon Golf Vacations’ brand, launch a new user-centric web site, and increase advertising. As the operator of Troon Golf Vacations, our team will also seek to grow international golf tour operator sales and expand travel agent awareness of the TGV brand.”
The extended agreement also means additional opportunities for Troon Golf customers. “The world’s largest golf course management company has incredible reach to affluent travelers. Our goal is to create exclusive offers to golf vacation destinations for Troon’s valued clients,” continued Mr. Hale.
Ryan Walls, Troon Golf’s Senior Vice President of Sales and Marketing, said, “Troon has seen great value in our partnership with Fairways Golf. The company’s goal is to build rounds at our managed courses and TGV represents an important piece of our overall strategic marketing plans. Our corporate golf course customers receive marketing support through programs like Troon Rewards, the Troon Card, and with TGV. Troon and TGV are committed to growth for our managed courses and resorts.”
Executives of both companies expect the new agreement to add significant incremental revenue and have a positive impact on customer service.
About Troon Golf
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf® (daily-fee & resort) and Troon Privé (private) properties located in 29 states and 28 countries. Additionally, 48 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include The Grove, London, England; Classic Club, Palm Desert, Calif.; and Mazagan Beach & Golf Resort, El Jadida, Morocco.
About Fairways Golf
Fairways Golf is headquartered in Birmingham, Alabama and was founded in 1990. The company, and its private label brands, has grown to be the largest golf vacation packager in the USA. Private label partnerships include golf course management companies, golf trails, tourist boards, CVB’s, travel agency groups, and hotels/resorts. Fairways Golf and GolfThere, its consumer brand, and Troon Golf Vacations, are the largest golf vacation brand manager in the world. More information can be found at: www.FairwaysGolf.com.
About Troon Golf Vacations
Troon Golf Vacations creates unique custom packages and featured specials that bring any golf destination within reach – including nearly 200 Troon Golf managed courses located across 31 U.S. states and 26 countries. At Troon Golf-managed properties you’ll experience the finest playing surfaces, incredible guest service, unmatched amenities and exquisite dining at the world’s greatest golf destinations. From booking a rental car to finding the ideal accommodations and securing tee times, Troon Golf Vacations offers an affordable and convenient way to turn any golf dream into a very satisfying reality. More information can be found at: www.troongolfvacations.com
Contact:
Mary Pat Sullivan
Sullivan Marketing Advisors
(516) 488-9419; travelmp@aol.com
Megan Holley
GolfThere & Fairways Golf
(205) 949-4911; megan.holley@fairwaysgolf.com
