(VIENNA, VA) – Billy Casper Golf (BCG) – the largest domestic owner-operator of golf courses, country clubs and resorts – has been selected by the Winter Haven City Commission to manage Willowbrook Golf Course in Winter Haven, FL, halfway between Orlando and Tampa.
BCG will provide turnkey management of Willowbrook’s operations, golf course and property maintenance, sales, marketing and public relations, staffing and training, merchandising, restaurant activities, special events and financial management.
“Billy Casper Golf has an unmatched reputation for making municipal golf courses shine,” says T. Michael Starves, Winter Haven Director of Community Services. “Its track record improving course conditions, maximizing the impact of capital infusions and boosting performances of courses similar to Willowbrook resonated with the Commission.”
“With a strong sense of community and terrific course layout, Willowbrook is set for growth,” says Peter Hill, Chairman and CEO of BCG. “Golfers will realize the Billy Casper Golf difference in the short- and long-term.”
BCG will enact its proprietary “BCGreen” initiative at Willowbrook to conserve, protect and enhance the environment, while also enrolling the course in the Audubon International “Certified Audubon Cooperative Sanctuary” program. This designation increases efficiencies in maintenance, energy, water, pesticides, fertilizer, equipment wear and labor.
Willowbrook’s 18-hole, 6,420-yard, par-72 course is a premier public amenity welcoming golfers of all abilities. With water in play on 12 holes, doglegs and strategic bunkering protecting landing zones and greens, players must think their way around the course. Ample room off the tee allows for thrilling second shots into small, gently raised greens.
The well-manicured, old Florida-style layout and quiet natural setting is rife with mature trees. Golfers retreat into nature mean sightings of wildlife, including alligators, herons, cranes, foxes, ibises and many more of Florida’s indigenous inhabitants.
A driving range, practice putting green, chipping and bunker areas, and certified instruction augment the Willowbrook experience.
The clubhouse includes a fully-stocked pro shop and grill room dining, making Willowbrook a natural setting for corporate outings, meetings and other social events.
For more information: www.golfwillowbrooknow.com, 863.291.5899.
About Billy Casper Golf
Established more than 20 years ago in cooperation with golf legend Billy Casper, BCG is headquartered in Vienna, Virginia with regional offices near the 150-plus golf properties under company management. For golf courses, country clubs and resorts, BCG directs all aspects of course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
As a division of BCG, Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services firm representing top brands in and related to golf. Buffalo Turf & Landscape Company provides golf course maintenance-only programs with a new fee-for-service structure that allows property owners unfettered visibility into actual activities and costs.
For more information: www.billycaspergolf.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
@BillyCasperGolf
