Carlsbad, CALIF. (November 18, 2013) – adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the new climawarm+ outerwear collection, engineered to keep golfers warm and comfortable in adverse conditions without forfeiting range of motion during play.
Modernizing the fit and feel of performance outerwear, adidas Golf designers drew inspiration from the polar bear, emulating the animal’s unique fur structure to develop a proprietary fabric that insulates heat generated by the golfer’s body and traps it within the hollow fibers to deliver sustained warmth.
“When temperatures drop, I need apparel that will keep me warm and won’t get in the way of my swing,” said Martin Laird, three-time PGA TOUR winner and adidas Golf tour staff professional. “climawarm+ is incredibly lightweight, keeping me warm and allowing me to perform at my highest level without worrying about the temperature out on the course.”
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By incorporating the innovative and versatile hollow fiber technology throughout the entire climawarm+ collection, designers have engineered a product that delivers higher warmth to weight ratio than any previous adidas Golf outerwear.
“The fabrication of climawarm+ allows us to provide a completely different layering option for golfers,” said Davide Mattucci, Director of Global Product Marketing. “We’re able to pack all the warmth of a typical heavy-weight layering piece into a streamlined, technically-advanced piece of equipment that is lighter in weight and also allows a full range of motion, whatever the temperature.”
The climawarm+ outerwear collection includes a full-zip jacket, half-zip jacket and vest for men and a quarter-zip jacket and vest for women.
At retail now, visit adidasgolf.com to view the entire collection and here to watch adidas Golf tour staff professionals discussing the outerwear’s comfort and performance features.
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About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over Ì¢?åÂ14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over Ì¢?åÂ1.3 billion.
For more information, contact:
adidas Golf Global Communications
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com
Jory Mendes
Tel: (760) 476.8041
jory.mendes@tmag.com
Contact:
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