Callaway also signs first multi-year, global participation agreement
NORWALK, Conn. – The PGA of America and PGA Worldwide Golf Exhibitions announced that Callaway Golf Company (NYSE: ELY) will showcase the company’s newest golf equipment at the 61st PGA Merchandise Show, Jan. 22-24, 2014, in Orlando, Fla.
Additionally, Callaway Golf has completed its first global multi-year participation agreement to exhibit at the U.S. PGA Merchandise Show through 2016 and the China Golf Show/PGA Merchandise Show-China with a major presence at the event, March 14-16, 2014. Callaway Golf Company, a PGA of America Sponsor, will return for the 31st consecutive year to the U.S. PGA Merchandise Show in 2014, providing some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations and fresh merchandising strategies. Callaway also will return to the 12th Annual PGA Show Outdoor Demo Day, Jan. 21, 2014.
“The PGA Merchandise Show presents an important opportunity for us to showcase our incredible line of products for 2014 to PGA Professionals, retailers and partners in attendance,” said Glenn Hickey, SVP, Americas Sales, Callaway Golf Company. “After growing market share in both woods and irons in 2013, we anticipate an unprecedented level of energy and excitement around Callaway at this year’s Show.”
During the 12th Annual PGA Show Outdoor Demo Day on Tuesday, Jan. 21, at Orange County National Golf Center & Lodge in Orlando, Callaway Golf will showcase its expansive 2014 equipment lineup, including the recently announced X2 Hot line of drivers, fairway woods, hybrids and irons. PGA Professionals and retailers will have an opportunity to experience Callaway’s latest technological advances in club design, and the latest putter innovations from Odyssey, the No. 1 Putter in Golf®.
From Wednesday, Jan. 22 through Friday, Jan. 24, Callaway Golf will exhibit its full line of golf equipment as an anchor exhibitor of the PGA Show PGA Forum inside the PGA Show Equipment Hall of the Orange County Convention Center. Products from both Callaway and Odyssey will be available for hands-on testing at both hitting bays and a satellite exhibit space within PGA Show Indoor Demo Days. Also, company executives will meet with golf industry leaders to grow partnerships and discuss customer needs worldwide.
Callaway Golf Apparel will introduce its latest apparel offerings in a secondary booth at the PGA Merchandise Show in the PGA Show Apparel Hall.
“We are honored and excited that Callaway is continuing their 31-year tradition of supporting the PGA Merchandise Show with a multi-year agreement,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “PGA Professionals, golf retailers and industry leaders benefit from the opportunity to connect with Callaway leadership across multiple platforms at the PGA Show. Their additional support of the PGA Merchandise Show – China is indicative of our industry’s collaborative effort to grow the game worldwide and we look forward to their participation.”
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit www.callawaygolf.com.
About the PGA Merchandise Show
The 61st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at www.PGAShow.com
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Callaway Golf: Scott Goryl, (760) 804-4080, scott.goryl@callawaygolf.com
PGA of America: Jamie Carbone, (561) 624-8444, jcarbone@pgahq.com
