Company’s four brands to highlight latest equipment, apparel and footwear
NORWALK, Conn. – PGA Worldwide Golf Exhibitions and TaylorMade Golf Company today announced the company’s participation in the 61st PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida, January 22-24, 2014. All of its brands – TaylorMade, adidas Golf, Ashworth and Adams Golf – will host a range of exciting activities throughout the PGA Show week, and will showcase a multitude of new products across all categories at the PGA Show Outdoor Demo Day, and within TaylorMade’s expansive, quad-branded “clubhouse” on the PGA Show Floor (Booth 6700). The company’s clubhouse exhibit will feature vast product displays, an expansive demo area, concessions and ample meeting space.
“The PGA Show is an invaluable opportunity for us to interact with and energize key members of our industry,” said TaylorMade CEO Mark King. “We’re looking forward to showcasing our newest products, and we’re excited about the conversation and feedback they spark. For us, one of the key takeaways of attending the Show is the many insights we get from those who attend.”
“We are excited to welcome back the TaylorMade-adidas family of brands to the annual PGA Merchandise Show and look forward to their continued support of the PGA Show,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “Thousands of PGA Professionals, retailers and industry leaders who attend the PGA Show from around the world value the opportunity to personally experience their newest products and connect with company leadership in the exciting atmosphere of PGA Show Week.”
For more information, or to schedule a one-on-one interview, please contact TaylorMade Golf Public Relations Manager Dave Cordero at dave.cordero@tmag.com
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over Ì¢?åÂ1.3 billion.
About the PGA Merchandise Show
The 61st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at www.PGAShow.com and engage with us at:
Contact:
TaylorMade Golf: Dave Cordero, (760) 918.6367, dave.cordero@tmag.com
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
