Women’s fall 2014 golf apparel collection evolves as fashion forward brand
DENVER (Jan. 2, 2014) – Bette & Court, a premier women’s golf apparel company, is pleased to launch their Fall 2014 women’s apparel collection at the PGA Golf Merchandise Show in Orlando, FL, Jan. 21-24, 2014 at booth #5459.
The recently refocused Bette & Court brand continues to offer a more modern twist to dressing for the active woman. Bette & Court apparel is designed to meet the needs of the busy, younger minded and active woman who wants easy to wear affordable clothing that performs well on the golf course, but also translates fashionably off the course.
“Bette & Court’s Fall 2014 collection offers active women beautiful, sporty and modern options on and off the course,” said Bette & Court and Sport Haley President and Creative Director Cathy Blair. “While we design with the female golfer always in mind, we are pleased to be able to offer pieces that work within our customers’ complete lifestyle including equestrian sports, walking, hiking, tennis, yoga, travel and even running errands.
Within the collection, distinct color stories feature bold colors and modern geometrics in sensible combinations. Each grouping offers a strong basic foundation of essentials and builds with fashion statements to bolder prints. Using quality, high performing fabrics that fit and flatter, this seamless collection is reflection of Bette & Court’s evolution as a fashion forward golf apparel brand. The pieces appeal to the active woman and are stylish and full of personality, but easy to merchandise.
Bette & Court’s entire collection centers around the brand’s best-selling Cool Elements top, the original sun protection mesh sleeved polo. In the Fall 2013 collection, Cool Elements debuts four new colors, for a total offering of 24 colors and eight prints. In addition to the very popular polo and partial zip pullover, the Cool Elements top is now also offered in a full zip jacket and short sleeve polo.
Providing SPF 30+ sun protection, these textured tops can reduce body temperature with its cooling yarns and mesh vents under each sleeve for extra ventilation. With fabric that is lightweight, anti-microbial and moisture wicking, Cool Elements are the perfect piece for lightweight sun protection.
Other pieces of the line include the Smooth Fit pant, capri pant, short and skirt, which act similar to shape wear, but perform like active wear. The durable, pull-on pieces offer a sleek, flattering look with superior comfort and will become a favorite for 2014.
About Bette & Court
Bette & Court, a division of Sport-Haley, Inc. is a premier women’s golf apparel company committed to the active woman interested in fresh, sporty, modern and easy-to-wear clothing at an affordable price point. Offering effortlessly stylish and interchangeable pieces, Bette & Court’s clothing is designed with attention to quality, detail and fit that performs beautifully on and off the golf course.
Bette & Court and Sport Haley are located in Denver, CO, and sold online and at private and public golf shops throughout the world. For more information about Bette & Court, and Sport Haley, please go to bette-court.com and SportHaley.com.
Contact:
Shawna Golden
303-332-5385
sgolden@groundfloormedia.com
