Staff player Dustin Johnson debuts Tour Preferred MB iron at
Hyundai Tournament of Champions
CARLSBAD, CALIF. (January 6, 2014) – TaylorMade, the No. 1 iron brand in the United States, has again demonstrated its expertise at creating irons favored by highly skilled players with the new Tour Preferred MB, Tour Preferred MC and Tour Preferred CB.*
“We don’t believe you can call yourself a great iron company unless you create irons that great players want to play. Irons that meet a Tour pro’s requirements for look, feel, sound and workability,” said Sean Toulon, Executive Vice President. “That’s why these clubs bear the name Tour Preferred. The head has to look right from every angle. The leading edge and sole have to react a certain way with the turf. We’ve taken each of these things into careful account to make these irons especially appealing to better players.”
Last week at the Hyundai Tournament of Champions, Dustin Johnson put a new set of the Tour Preferred MB irons in play. The MB is an authentic muscleback player’s blade, precisely forged of soft, 1025 carbon steel. The shape is classic and compact, with a thin topline and minimal offset. At the request of the many Tour pros we consulted during the prototype phase, the sole has minimal camber.
Tour Preferred MC combines a player’s shape with a shallow “muscle cavity” to boost MOI, creating an unparalleled blend of beauty, feel, workability and stability. The 3- through 7-iron incorporate TaylorMade’s renowned Speed Pocket™ technology to promote increased ball speed in the lower portion of the clubface for more consistent ball speed and launch conditions across the entire face. The head’s length, topline and sole-width are all slightly larger compared to the Tour Preferred MB.
Tour Preferred CB is a full-fledged cavity back that maintains the shape of a player’s iron and the elegant look of a blade when soled behind the ball. The Speed Pocket in the 3- through 7-iron features “micro-slots” to promote faster ball speed across the face and higher launch, which promote more distance. That helps make the Tour Preferred CB one of the longest player’s iron that TaylorMade has ever created. Short-iron heads are compact with minimal offset, while the long and middle iron heads are slightly larger with progressive offset for more stability and easier launch.
All three models are offered in 3-iron through PW, feature a hand-polished satin nickel-chrome finish and are equipped with KBS Tour steel shafts and tour velvet grips. The Tour Preferred CB set features a 51* A-Wedge. Custom shafts and grips are available.
The Tour Preferred MB ($1099), Tour Preferred MC ($999) and Tour Preferred CB ($899) irons will be available in stores and at taylormadegolf.com beginning today.
*No. 1 Irons in the U.S. claim based on 2013 Golf Datatech U.S. On & Off Course Retail Market Report.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over Ì¢?åÂ1.3 billion.
Contact:
TaylorMade Golf
Global Communications
Dave Cordero
Tel: (760) 918.6367
dave.cordero@tmag.com
twitter/@davecordero
