ORLANDO, Fla. (Jan. 8, 2014) – Golfweek will debut a fully revamped magazine design – its first since leaving broadsheet at the start of 2009 – on Friday with the release of its first issue of 2014. Featuring a modern aesthetic, bold fonts, a standard trim size and a vibrant, engaging layout, the redesign underscores Golfweek’s focus on enhancing the overall reading experience and delivering even more of the content subscribers love most.
“We wanted to give our readers a reinvigorated, more modern look to begin a new year at Golfweek and use this new start to better emphasize the things we feel we do best,” said Golfweek Editor Jeff Babineau. “Our columns, which take people inside tournaments, behind the scenes and into the lives of so many standout players, will now expand to two pages.
“At the same time, while providing a better reader experience, we’ll continue to give readers all the news, competition, equipment, destination and architecture components we always have, all accompanied by the most expansive scoreboard/stats package in golf. It’s an exciting time at Golfweek.”
The redesign further strengthens Golfweek’s commitment to delivering the most comprehensive coverage of all things golf by better leveraging the brand’s full suite of editorial assets – offering more in-depth analysis, commentary and features in the weekly magazine, while allowing Golfweek.com and Golfweek’s mobile and social assets to break golf’s latest stories and up-to-the-minute news in real time. The new Golfweek also includes:
• Staff columns expanding from one to two pages
• A new look for The Forecaddie
• The 19th Hole, a new department on the last page that serves up wit, wisdom and final takeaways
• A fresh take on Scoreboard – golf’s largest stat sheet, which includes results/scores/rankings from every level of the game
“All the changes we make to Golfweek are designed to make us a better magazine and a better media brand,” said Golfweek Publisher Jereme Day. “Golfweek has a distinct position in the marketplace, and this evolution of our product only serves to make this unique point of view more apparent to both readers and advertisers.”
For more information on the Golfweek media brand, visit Golfweek.com.
About Golfweek
Founded in 1975, Golfweek is the most authentic, authoritative and independent voice in golf. Serving enthusiasts who are truly passionate about the game of golf, the Golfweek brand includes Golfweek magazine, Golfweek.com, Golfweek OnDemand, Golfweek Mobile, Golfweek Custom Media, The Golf Wire, The Apparel Wire, The Toy Box, TurfNet.com and TurfNetSports.com. Golfweek is part of Turnstile Media Group, which specializes in developing diverse media platforms that engage and strengthen the communities they serve. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Media Group is also the parent of Professional Artist, The Seminole Voice, The Winter Park/Maitland Observer and Turnstile Connect.
Contact:
Kayla Mitchell, Marketing Communications Manager
407.563.7047 | KMitchell@Golfweek.com
