BEAVERTON, Ore. (January 7, 2014) – Rory McIlroy loves how lightweight his Nike Lunar Control shoes are. “They feel like you can wear them all day, they’re incredibly comfortable,” he says.
Paul Casey says it’s “the impeccable traction with the ground” that is key in his decision to lace up in Lunar Controls week after week.
And Kyle Stanley likes that he doesn’t have to break them in. “They’re ready to wear, right out of the box,” he says. “I wouldn’t wear anything else.”
Nike Golf Athletes sport the Nike Lunar Control on Tour more than any other shoe because it offers the control and lightweight cushioning they need round after round – and now they have an expressive range of bold and confident colors to choose from.
“The shoe is designed to be in contact with the ground as much as possible and that enables me to push off the ground with more control,” Casey says. “For me, it’s always incredible how Nike creates great shoes, and then improves on them in the next generation.”
Vibrant colors such as Venom Green, Military Blue and Challenge Red pop against white and black premium full-grain leather uppers and highlight Nike’s proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive, resulting in a unique combination of comfort and support.
“Our Tour athletes are on their feet all day, every day – they know what they need out of a golf shoe to perform at their best,” says Lee Walker, Nike Golf Global Footwear Marketing Director. “We relied heavily on their insights to create a shoe that provides optimal control and comfort in a range of confident colors.”
In addition to Lunarlon foam cushioning, the Nike Lunar Control also features Nike Flywire, another proprietary technology, which wraps from the midfoot to the heel for targeted support and lightweight structure.
Underfoot, Nike Power Platform stabilizes the foot to provide better balance, smoother weight transfer and more control at impact. Power Transfer Zone technology works in conjunction with the Power Platform to allow for constant ground contact and a smooth transfer of power throughout the swing.
The new colorways of the Nike Lunar Control are available now in Black/Reflect Silver-Light Crimson; White/Team Red-Challenge Red; White/Black-Venom Green; and White/Military Blue-Venom Green.
Nike Lunar Control
Street Price: $160
_____________________________
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikeinc.com. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf Kristen McKenna – Nike Golf
503.532.8852 503.532.6581
beth.gast@nike.com kristen.mckenna@nike.com