SAN DIEGO, Calif., January 8, 2014 – Lamkin Corporation, the original manufacturer of premium golf grips, announced the introduction of their new line of high-performance UTx grips. The distinctive new product is the first to feature the company’s proprietary Tri-Layer Technology, designed to optimize grip feel for enhanced shot-making capabilities and exceptional wet-weather performance.
In development for more than two years, the UTx grip is made up of three functional layers that, when blended together, create a grip that feels and performs like no other. The foundation of the grip is made of a super tacky and softer ACE 3GEN material to provide enhanced comfort. The middle layer is a moisture-wicking fabric weave that delivers surface traction and tremendous grip control in wet weather. Finally, the outer layer is a firmer ACE 3GEN compound designed to limit torque and minimize shot dispersion.
“As soon as I felt this grip, I knew it would be received with tremendous anticipation and excitement”, said Lamkin Grips CEO, Bob Lamkin. “It’s a perfect formula of proven grip materials, but blended in a unique way to provide a performance advantage that is immediately evident”.
Fundamental to the new UTx grip is the ACE 3GEN compound that makes up both the softer base layer and firmer outer layer. ACE 3GEN is a patented super-tacky material that provides unmatched vibration dampening and superior durability. The enhanced surface tack of the material allows golfers to maintain a tension-free grip necessary for optimizing swing speed and shot distance.
Available in stores beginning this month, UTx is offered in three colors in both a standard and midsize option. The new grip will also be a prominent part of Lamkin’s efforts at the upcoming 2014 PGA Demo Day and Merchandise Show from January 21 to January 24 in Orlando, Florida.
ABOUT LAMKIN GRIPS
Lamkin Grips’ golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing the first leather golf grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers around the world. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game. For more information, visit http://www.LamkinGrips.com
Contact:
Kerri Kauffman
Vice President of Marketing, Lamkin Grips
kkauffman@lamkingrips.com
619-661-7090
