The talented 16-year-old golfer will play Callaway clubs and ball, and an Odyssey putter
CARLSBAD, Calif., January 13, 2014 – Callaway Golf Company (NYSE: ELY) today — via this Flipboard magazine http://flip.it/JmkGe — confirmed an endorsement deal with 16-year-old golf sensation Lydia Ko. The New Zealand native, former World No. 1 Amateur and youngest winner ever on the LPGA Tour will play a full complement of Callaway and Odyssey products. Ko recently won her first tournament as a professional using the Company’s new X2 Hot Pro Driver.
“Lydia is an exceptional talent and a great addition to our staff,” said Nick Raffaele, VP, Sports Marketing, Callaway Golf. “Last year we had several Pros win after successfully transitioning into our products and we’re excited to see what Lydia can accomplish on the LPGA with the world’s best clubs, balls and putter in the bag.”
Ko’s on-course ability is undeniable, and off-course she connects candidly and directly with fans through digital channels and social media. This combination of high performance and authentic engagement is a key part of the endorsement partnership.
“Lydia is digitally connected with golf enthusiasts across the world,” said Harry Arnett, SVP, Marketing, Callaway Golf. “Her meaningful participation in the fast, interconnected network of golf makes her an exciting fit for our strategic objectives.”
In fact, Ko recently stopped by Callaway Golf HQ to participate in the Company’s popular talk show Callaway Talks. Watch the video here: http://youtu.be/Dr9fIUGiplM
For more content related to Callaway signing Lydia Ko, including videos and images, please view this Flipboard magazine: http://flip.it/JmkGe
For more info please visit www.CallawayGolf.com. To keep up with other Callaway original content, product news and Tour information, please connect with Callaway on Twitter @CallawayGolf and follow us on Facebook and Instagram.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit www.callawaygolf.com.
Contact:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
@Scott_GorylCG
@CallawayGolfPR
