NEW YORK, January 9, 2014 – Greg Norman Collection will introduce its newly inspired GN Women’s Collection at the 2014 PGA Merchandise Show in Orlando, January 22- 24, 2014.
Larry Mathe, the founder and former CEO of EP Pro, the leading women’s wear company in the green grass industry for over 15 years, joined Tharanco Lifestyle’s Greg Norman Collection brand in June in an effort to redefine the women’s segment of the business and energize what according to Mathe, “can become the premier women’s collection in the green grass market.” Fall 2014 marks the launch of Mathe’s involvement with the collection.
“We believe there is a significant opportunity in women’s golf apparel right now in the green grass market, ” said Michael J. Setola, President and CEO, Tharanco Lifestyles, parent company to Greg Norman Collection. “Under Larry’s leadership and guidance, the GN Women’s Collection is positioned to capitalize on that opportunity with a carefully planned product assortment.”
The focus of the collection will be lifestyle dressing that captures the traditional taste level of the target customer while incorporating a blend of modern features that allow her to remain on trend from a fashion perspective.
The three fashion groups for Fall 14 are designed and merchandised to appeal to a traditional point of view while incorporating modern features in the form of fabric, fit, silhouette and most importantly function and performance. Complementing the fashion offering is a full range of in-stock basic styles perfect for tournaments, staff orders and basics programs.
Displaying a high degree of sensitivity to the need for performance oriented product in today’s market, the new GN Women’s collection is an intelligent blend of the most modern performance features while at the same time respecting the tasteful orientation that the collection will be known for. In other words, performance that has been engineered into a product without causing it to look like you are on your way to run a marathon – product that is tasteful, trend-right and functional.
The GN Women’s product while marketed through the green grass channel will undoubtedly find itself worn as often in non-golf social settings as well as the preferred choice of women actively enjoying the sport.
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection, a division of Tharanco Lifestyles is a leading worldwide marketer of authentic golf apparel and golf-inspired sportswear for men and women.
Contact:
Jennifer Hawkins, (203) 371-0120
jennifer.hawkins@gncollection.com
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