TORONTO – January 14, 2014: Second Skin Garment Company, parent company of Hollas Performance Fashion brand, is looking forward to showcasing the new Fall 2014 line to it’s North American customer base at the Orlando PGA Show at the end of this month. The brand is tracking with a loyal U.S. customer base and looking forward to opening more doors.
Hollas takes its inspiration for the fall 2014 collection from the landscape of fairways by the sea. You will see a palette of cool-outdoor colours such Lake, Citronelle and Pond. But envy-worthy colour is just the beginning to why repeat and new customers will want to check out the brand again this season.
Staying true to its brand philosophy of “looking good and playing good” – the fall collection is certainly rooted in the technical fabrics coveted for performance and comfort. Hollas has a keen interest in featuring ‘Ice Cool’ poly as a mainstay in their fabric offering. The benefits of Ice Cool are that it can lower your body temperature by 1 to 2 degrees by wicking away moisture while absorbing and dissipating heat. Keeping you cool and comfortable. Ice Cool also provides up to 40 SPV UV protection.
The Ice Cafe nylon blend fabric is also featured in many polos. This technology leading fabric processes coffee grounds with polymers to create sustainable yarns. With a super slick hand feel, boasting both moisture wicking and odour absorbing properties, Ice Café takes the Hollas technical story leaps and bounds beyond conventional golf polos. “The mix of creating product that performs well, keeps you comfortable and looking good is a balance we strive for in every piece we design,” says Don Nichols, President of Second Skin Garment Company.
And when you’re ready to focus on fashion and comfort again, Hollas adds a new element to their best selling short. A new tonal grid pattern is featured in their best selling short in classic black and sophisticated Castlerock grey. This short is a sure-fire bet best performance piece on the course, and offers best looks off the course.
Layer pieces round out the collection in a refined offering. Rib knit V-neck sweaters and vests, along with the sporty “Composition” full zip cardigan, are items you will likely find yourself wearing to the office as well on the course.
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To book an appointment to view the Hollas Fall 2014 collection at the Orlando PGA Show, contact their customer service team at: 1-800-309-9244, or visit www.secondskin.ca
About Second Skin
Second Skin Garment Company, founded in Toronto, Ontario in 1988, quickly became a leading
outerwear company before entering the Canadian golf market in the mid-1990s. Recognized
by Score Golf magazine as Golf Company of the Year in 2007, Second Skin has developed one of
the most recognizable and trusted brands in golf outerwear.
About HOLLAS
Introduced in 2002, HOLLAS is a trend setting line of golf apparel from Second Skin Garment
Company. Combining functional fit with performance fashion, HOLLAS delivers colors and designs for the player seeking a distinguished look.
For more information, please visit: www.secondskin.ca
Available for interviews:
Don Nichols, President, Second Skin Garment Company: don@secondskin.ca
Jenny Muccioli, Director of Marketing: jenny.muccioli@secondskin.ca
Contact:
