CARLSBAD, Calif. (Jan. 16, 2013) – Today, COBRA Golf announced the release of its new BiO CELL+ Irons. Part of the Tour-inspired BiO CELL+ series designed to help golfers Go Looooong™, the irons feature tungsten-powered performance that delivers the ultimate in distance through a penetrating ball flight with workability, feel and control.
“The response to our BiO CELL family of products announced in November has been extremely positive,” said Jose Miraflor, director of product marketing at COBRA Golf. “Based on this encouraging feedback, we’re thrilled to expand the line with our BiO CELL+ product, Tour-inspired and designed for the pros.”
The COBRA BiO CELL+ Irons (Steel Set MAP: $799) are available now for pre-order at www.cobragolf.com and will begin shipping Feb. 7. Features include:
• Multi-Material Construction with Tungsten Cell Weighting – Heavy tungsten in the heel and toe of long and mid irons provides a higher MOI and constant ball speeds, giving golfers greater distance and distance control. Short irons feature tungsten centered behind the hitting area for trajectory control and feel. A Soft 431 Stainless Steel face and body deliver excellent feel and ductility for loft/lie customization.
• Tour-Proven Head Design- A more compact version of the powerful BiO CELL Iron, the BiO CELL+ Iron is shaped for the better player-the result of collaborating with COBRA Golf Tour players. A thinner topline & sole widths, compact shape, and minimal offset offer the look of a “players” club.
• Perimeter Undercut Design – A compact undercut back cavity creates unsupported face area while maintaining a center of gravity position required by the better player to control trajectory and deliver feel in the BiO CELL+ Irons.
Available in right-handed and left-handed models 3-GW, the BiO CELL+ Irons also feature a Lamkin – ACE 3GEN 360 grip, along with a True Temper Dynamic Gold shaft. Fans can expect to see COBRA’s BiO CELL+ Irons in the bags of PGA Tour Professionals and COBRA PUMA GOLF athletes Lexi Thompson, Jesper Parnevik and Blair O’Neal this year.
The BiO CELL+ Irons are part of a full series of BiO CELL+ clubs, including the BiO CELL+ Driver announced in November of last year, and the newly-released BiO CELL+ Fairways. To learn more about the BiO CELL+ clubs and COBRA’s full suite of products, please visit www.cobragolf.com. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator.
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About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Contact:
Kaitlin Andrews, Formula PR, cobrapumagolf@formulapr.com, 619-234-0345
