Former commissioner will be at booth 800 demonstrating his invention
(Flagler Beach, FL) — As one of the all-time great putters in the game, saying Deane Beman is passionate about putting is an understatement. Retired PGA Tour Commissioner, Beman is a two-time U.S. Amateur Champion, British Amateur Champion, five-time PGA Tour winner and represented the USA in international competitions eleven times. Beman is now in the putter business as Vice President of Tour Relations for Veritas Golf, believing he and co-designer Steve Davis have developed the putter that makes all other putters obsolete.
Veritas will launch The Cure RX1 and RX2 Putters at the 61st PGA Merchandise Show on Wednesday, January 21, 2014 at booth 800.
Founded by PGA Professional, Jeff Ryan, and partner Steve Davis, an architect with a scratch handicap, the Veritas Golf Company has invented what Beman has called “the most technologically advanced putters ever made.” Mr. Beman was so impressed he joined the company and he has collaborated with Mr. Davis on the designs of the next generation of Cure Rx Putters.
The first putter invented by Davis, the Cure Rx1 Putter, represented a breakthrough in putter engineering from several perspectives. Based on the highest MOI face in the industry and adjustable lie angles, Beman says “the Rx1 made every other putter obsolete.”
Beman and Davis took that science-based philosophy one step further to develop the revolutionary Cure Rx2 Putter, which incorporates the eye-popping triangulation alignment system developed by Beman. This stunning new putter is simply easier to align than traditional linear alignment putters. The ball forms the “point” of a triangle with the two alignment discs on the heel and toe of the putter. This triangle can be easily, naturally and dependably aimed on the line of the putt. Combined with all the features of the RX1, the Cure Rx2 Putter Triangulation Alignment system is the cure for misalignment. In addition to the highest MOI in the industry and adjustable weighting, the Cure RX Putters offer a completely adjustable lie angle enabling the golfer to fully customize his or her putter.
Beman says, “The Cure Rx Putters are the best feeling and most technically advanced putters ever made.” He continued, “Golf instructors have tested thousands of golfers, and found that the vast majority, including PGA Tour pros, cannot, and do not, aim their putter where they think they are aimed. The Cure Rx2 Putter is the best prescription available.”
Deane Beman will be featured daily at the Veritas Golf Booth (booth #800) throughout the entire PGA Merchandise Show. He will be demonstrating the science behind the Cure RX Putters as well as its simple adjustability. He will also be giving away and signing copies of his biography, “Golf’s Driving Force” with every wholesale purchase. The Cure RX Putters are now available online through the Veritas Website, and will be available at green grass and big-box stores immediately following the PGA Merchandise Show. The RX1 retails for $199 and the RX2 retails for $299.
About Veritas Golf Company: Veritas Golf is an engineering-based company, thinking outside the box and producing innovative golf equipment that is “Engineered To Perform.”
Veritas Golf is committed to game-improving equipment through better engineering. Its first invention, the Veritas VG1 Putter, represented a breakthrough in putter engineering from several perspectives. A famous architect, Louis Sullivan, coined the phrase “form follows function.” Veritas Golf has created a new “form” of putter based on the functional requirements of lie adjustability and increased moment of inertia that resulted is a putting breakthrough. Its second invention in collaboration with Deane Beman, the Cure Rx2 Putter, is a breakthrough in putter alignment. Cure Putters can be found on the web at cureputters.com, on Facebook at (https://www.facebook.com/VG1putter) and Twitter at (https://twitter.com/veritasgolf).
Contact:
Mark D. Berman
MediaShare Consulting Group 904.838.4962
