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TaylorMade Golf Tour Staff Professional John Senden Lofts Up And Wins Valspar Championship With SLDR 12-Degree Driver

March 18, 2014

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Australian lofts up to win event, punches ticket to Augusta

CARLSBAD, Calif. (March 16, 2014) – Entering the final round trailing the leaders by two strokes, TaylorMade Golf Tour staff professional John Senden (@JohnSendenGolf) battled windy conditions and multiple lead changes to emerge victorious, posting a 72-71-64-70 277 total to capture the Valspar Championship at Innisbrook Resort in Palm Harbor, Florida by one stroke.

In the same week that saw the first-ever 14 degree driver available at retail, Senden further validated the need to loft up for longer, straighter drives, playing his TaylorMade SLDR 430 Driver lofted up to 12 degrees to attack the narrow fairways in breezy conditions. On the greens, Senden buckled down to make critical putts down the stretch with his Ghost Tour Monte Carlo putter.

The win is Senden’s second career PGA Tour victory and first since the 2006 John Deere Classic. With the victory, Senden is projected to move from 83rd to 14th in the FedExCup standings.

TaylorMade was the No. 1 driver, fairway, hybrid and iron brand played at the event.

In Senden’s Bag:

SLDR 430 Driver (12°)

RBZ Tour Fairway (14.5°)

Tour Preferred (2011) MB Irons (3-PW)

Ghost Tour Monte Carlo Putter

About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of Ì¢?åÂ14.5 billion in 2013.

About TaylorMade-adidas Golf:

Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over Ì¢?åÂ1.3 billion.

Contact:
Dave Cordero

TaylorMade Golf, Public Relations Manager

Tel: (760) 918.6367

dave.cordero@tmag.com

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