Castle Pines, CO (March 19, 2014) Golf Convergence hosting March 27, 2014 Webinar: “Discounting: Avoiding the Perils of Third Party Brokers: A Webinar”
In a recent poll conducted by Golf Convergence, golf course owners and general managers responded that the biggest challenge they face is the dilution of their green fee rates from the impact of discounting by third party intermediaries.
On March 27, 2014 at 11:30 am. EDT, J.J. Keegan, Managing Principal Golf Convergence is conducting a Webinar on “Avoiding the Perils of Third Party Tee Time Brokers?
Here is what you will learn in 60 minutes:
• The fundamental rules of capitalism.
• How the fight get started.
• Who is at fault.
• The financial impact on golf courses of barter.
• Why the “Best Practices” issued by the Associations are merely a pontification of academic pabulum.
• How you can win.
• How to leverage barter to your advantage.
• How to control the distribution challenges.
• Which third party web sites to avoid at all costs
• How Golfnow.com could checkmate the industry in 3 easy moves.
• Examples of leading golf courses that have “mooned” the third parties and remain financially vibrant.
• How much higher you can raise your prices and not lose a customer.
• Is the green fee your charging less than or greater than the experience you are providing?
Here is what you receive:
• Immediately – The Tips, Tricks and Traps to ensure you increase your average daily rate in 2014.
• Immediately – A special discount code to purchase the “Business of Golf – Why? How? What? a book for seasoned professionals that will provide you a clear path to ensure your facility provides a value based golf experience on a foundation that ensure your facilities achieves its financial potential.
• Within 24 hours – The Power Point Presentation
• Within 72 hours – The Recorded Broadcast to share with your staff
• Forever – The knowledge that you are the dealer and you control the cards.
This research for the insights and perspectives presented in this Webinar are The Business of Golf – Why? How? What? How to Create Value for Golfers and Generate Net Income for the Golf Course. A book for seasoned golf professionals it provides a clear blueprint for success.
The book includes 21 templates available for license that were field-tested in 2013 by 11 golf course managers operating 34 golf courses as an integral component of a pilot study for a doctoral dissertation by the Director of the PGA Professional Golf Management Program at Clemson University.
Why? How? What? is a sequel to the award winning, The Business of Golf – What Are You Thinking? which has garnered widespread appeal, due to their singularity as a source that provides strategic, tactical, and operational guidance. The book has been purchased in over 16 countries and is used by 15 colleges and universities in their capstone classes.
We hope you elect to participate in the March 27, 2014 Webinar at 11:30 am. EDT regarding “Avoiding the Perils of Third Party Tee Time Brokers?
Contact:
Debra Bryan, Vice President, Marketing
Golf Convergence
303.283.8880
info@golfconvergence.com
