New Collection Designed for On and Off-Course Style and Functionality
Carlsbad, Calif. (March 17, 2014) – adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of the women’s climacool® ballerina footwear collection, an ultra-light shoe designed for on-the-go golfers who seek playing performance with wear-anywhere styling and versatility.
To successfully create a lightweight shoe that delivers on-course performance paired with a fashion-forward look, adidas Golf footwear designers combined an ultra-light, ballerina-inspired mesh upper with reinforcement zones for stability throughout the swing.
“As much as I travel to and from the course, I like having a shoe that I can wear both during and away from play,” said Jessica Korda, two-time LPGA Tour winner and adidas Golf Tour staff professional. “When I first put on the climacool ballerina, I was amazed at not only how lightweight and stylish it was, but how well it performed when I played.”
For enhanced flexibility, the climacool ballerina’s puremotion outsole was specifically-engineered with wider and deeper flex grooves and utilizes a slow recover fitfoam sockliner that conforms to the contours of the foot for a natural feel delivering long-lasting comfort. Weighing less than five ounces (4.8oz), the climacool ballerina is the lightest women’s golf shoe adidas Golf has ever developed and is easily packable for travel or those on the move.
“Women are always looking for something different and fashionable,” said Masun Denison, Director, Global Product Marketing, Footwear at adidas Golf. “The challenge for us was to effectively infuse performance into a lightweight product that not only performs on the course but carries off course appeal at the same time, and with climacool ballerina, we’ve successfully done that.”
Available now, the climacool ballerina is available in three colorways: clear grey / white / bahia mint, mid grey / running white / tribe purple and solar blue / running white / metallic silver, each carrying an MSRP of $100 USD.
For more information or to view the entire climacool ballerina collection, visit adidasgolf.com.
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About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of Ì¢?åÂ14.5 billion in 2013.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over Ì¢?åÂ1.3 billion.
For more information, contact:
TaylorMade-adidas Golf Communications
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com
Jory Mendes
Tel: (760) 476.8041
jory.mendes@tmag.com
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