Seasoned business development talent joins exclusive sports and entertainment management firm
Charlotte, NC (March 19, 2014) – 54 Sports, an emerging and transformative sports and events management firm, announced the recent addition of Tracy Pajak as its Director of Business Development. In her new position, Pajak will be responsible for cultivating long-term strategic relationships with key corporate and individual clients. A seasoned media advertising sales and business development professional, Pajak brings extensive industry experience to her new role. The recruitment move was made in response to the significant increase of new business the firm has secured in the past 6 months.
54 Sports works with businesses seeking unique and innovative platforms for client and prospect outings primarily in and around golf and major sporting events, employee appreciation events, and other customized programs designed to meet the specific needs of each client. Its portfolio of services includes a 360-degree approach to planning and management of exclusive, VIP-type hospitality experiences at highly-desirable events.
Prior to joining 54 Sports, Pajak worked for Clear Channel Media & Entertainment for 15+ years, handling high-profile accounts such as the Miami Heat, NASCAR, Visit Savannah, and Atlantis Resort. An ardent community volunteer, Pajak has committed significant time and energy to support various charity events in Charlotte including the American Heart Association’s Annual Gala and the Speedway Children’s Charities held annually at the Ritz Carlton.
“With improved economic conditions and what we consider a resurgence in corporate entertaining and hospitality, Tracy’s strong sales and business development acumen and experience in the sports and hospitality arenas, makes her a perfect fit for our organization. Her talent and drive will allow us to capitalize on existing business development opportunities as well mine new ones. By increasing our internal resources bandwidth with top talent like Tracy, we can confidently continue to grow our brand and continue to provide clients with incredible corporate events and outings,” said Robert Miller, Chief Sales & Marketing Officer.
54 Sports 2014 events calendar includes The Masters, US Open, the Kentucky Derby, US Open Tennis and other celebrated events spanning multiple sports and sporting franchises. Several custom events for corporate meetings and outings and leisure groups have also been confirmed.
54 Sports was founded by sports industry veterans whose collective backgrounds include executive level roles within the PGA TOUR CLUB and NASCAR. The team has worked with numerous high-profile clients including Federal Express, Waste Management, Best Buy, Anheuser-Busch, Stanley Black & Decker, and AT&T. The organization also announced it has recently signed new agreements with Signature Consultants and BB&T.
For additional information on 54 Sports services and events by calling 704.650.2662 or visiting www.54Sports.com.
About 54 Sports
54 Sports is a sports and event management company that offers a 360-degree approach to service. Inspired by the perfect golf score, 54 Sports’ mission is to exceed its clients’ (and their clients’) needs by handling every aspect of sports and event management from securing preferred access at major sporting events to creating events using assets and venues that are difficult to obtain. More information can be secured by visiting www.54Sports.com or by calling 704.650.2662.
Contact:
Rhonda Moret
602.363.1286
