CHICAGO, March 26, 2014 – Like fingerprints, every golfer is unique with an individualized swing and approach to the game. With varying setup preferences, ball striking consistency and ball flight control, there’s no one-club-fits-all model for selecting irons and woods. That’s the idea behind the new and improved twelve-club Online Club Fitter from Wilson Staff.
The Wilson Staff research and development team utilized feedback from in-person custom fittings to list a set of questions that differentiate one player from another. The Club Fitter resulted to accommodate for the wide range of responses.
“This is not a replacement to a scheduled fitting with a PGA professional,” explains Global Director of Marketing, Doug Thiel. “We strongly encourage players to get on a launch monitor and analyze the numbers. But this will help players walk into their golf shop aware of their starting point.”
The Club Fitter explains terminology throughout the process, and through videos, teaches the characteristics of Feel, Control and Distance players in Wilson Staff’s F-C-D fitting system.
Wilson Staff is hosting a sweepstakes on social media surrounding the Club Fitter to engage golfers in finding out if they are F, C or D players. Users can share the equipment recommended to them on Facebook, Twitter or Instagram using the hashtag #makeitpersonal. (Example: “I got fit online for @WilsonGolf C100 irons and FG Tour M3 woods/hybrids. #makeitpersonal”). On June 1, three entries – one F, one C and one D player – will be randomly drawn to win their full set and a neXus bag.
About Wilson Golf
For 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 major championships, more than any other iron manufacturer in history. That winning tradition continues today by delivering the highest quality golf equipment to all golfers to enhance performance on the course and overall enjoyment of the game.
Wilson Staff’s new D100 ES hybrid-iron set was recently honored as a Golf Digest’s Hot List recipient. Also recognized are the D100 irons, driver and hybrid as well as the DUO golf ball and FG Tour TC wedges. MyGolfSpy rated the neXus golf bag its Best Overall stand bag in 2014, and the Vizor Level 2 M3 putter the number two Most Wanted Mallet putter on the market.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto wilsongolf.com or call (800) 874-5930 for more information.
Images and artwork of Wilson Staff products can be furnished by visiting http://portal.wilson.com and entering the username “golfmedia” and password “golfmedia1”.
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