The President of Cobra Golf, Bob Philion has categorically declared that the company is not trying to be the biggest in the game but to be the most desirable.
In a wide-ranging exclusive interview with Asian Golf Monthly, the 41-year old Philion who is largely responsible for the new vigour and vitality behind Cobra Golf declared, “We get it – we are about fun and we want to help our customers to enjoy playing golf and that starts with game improvement.”
Recalling the time when he took over the reins at Cobra Golf four years ago, Philion said, “Remember, when we embarked on this journey of change, we were the first to embrace the word FUN – it is part of our DNA and I think that there are more people out there who are thinking like us – about game improvement and FUN.”
For the full report on Philion’s vision, click on the following link:
http://media.apggnews.com/emailers/agm/EDM-agmissue163/agm163_april2014.html
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