Tour across SW Michigan and NW Indiana to drive awareness for 75th Senior PGA Championship at Harbor Shores
BENTON HARBOR, Mich., April 14, 2014 – KitchenAid today announced a mobile food truck tour across Southwest Michigan and Northwest Indiana to raise awareness for its presenting sponsorship of the 75th Senior PGA Championship. Partnering with the Organic Gypsy, KitchenAid will launch its food truck tour on April 16 in Kalamazoo, Mich. One lucky attendee at each stop will also win a free Stand Mixer, KitchenAid’s legendary countertop appliance.
During a four-week span, the mobile food truck will make nine appearances across Michigan and Indiana serving organic and locally-sourced food. In addition, the PGA of America will be alongside offering discounted tickets to the Championship, which takes place over Memorial Day Weekend, May 22-25, and giving fans an up-close view of the historic Alfred S. Bourne trophy.
“We want to connect with all the loyal KitchenAid and golf fans across our home state of Michigan with this extensive mobile food truck tour that’s never been done before,” said Deb O’Connor, director of global partnerships for KitchenAid. “The Organic Gypsy will be serving up tasty, healthy dishes like spring rolls, wraps, tacos and organic root beer. And the PGA will be along too providing ticket giveaways for the Championship and access to the Alfred S. Bourne trophy.”
Bridgett Blough, a Benton Harbor-native, launched the Organic Gypsy food truck in 2011. Shortly thereafter, she opened her current commissary kitchen and pop-up restaurant event venue at South Burdick Street in Kalamazoo in 2013. Blough, who also offers catering and has a line of retail products, believes that local food supports the local economy, enables a sustainable ecosystem and promotes overall health.
The KitchenAid-Organic Gypsy food truck tour schedule is as follows (specific timeframes will vary while food supplies last at each stop):
• Wednesday, April 16 – Kalamazoo, Mich. (2014 Social Media Week)
o Bronson Park – 200 South Rose Street, Kalamazoo, MI 49007 (11:30 a.m.-2 p.m.)
• Tuesday, April 22 – Benton Harbor, Mich. (Play Golf America Day)
o Whirlpool Riverview Campus – 600 West Main Street, Benton Harbor, MI 49022 (11:30 a.m.-1:30 p.m.)
• Wednesday, April 23 – Benton Harbor, Mich. (Play Golf America Day)
o Whirlpool Administrative Center – 2000 M-63, Benton Harbor, MI 49022 (11:30 a.m.-1:30 p.m.)
• Thursday, May 1 – East Lansing, Mich.
o Foods for Living – 2655 East Grand River Avenue, East Lansing, MI 48823 (11 a.m.-1:30 p.m.)
• Friday, May 2 – Grand Rapids, Mich.
o Grand Rapids Art Museum – 101 Monroe Center Street NW, Grand Rapids, MI 49503 (11 a.m.-2 p.m.)
• Wednesday, May 7 – Holland, Mich. (Tulip Time Festival)
o Our Brewing Company – 76 East 8th Street, Holland, MI 49423 (12-3 p.m.)
• Thursday, May 8 – South Bend, Ind.
o Eddy Street Commons – 1234 North Eddy Street, South Bend, IN 46601 (11 a.m.-1:30 p.m.)
• Friday, May 16 – Kalamazoo, Mich.
o Organic Gypsy – 2103 South Burdick Street, Kalamazoo, MI 49001 (11 a.m.-1 p.m.)
• Saturday, May 17 – South Haven, Mich.
o Farmer’s market – 546 Phoenix Road, South Haven, MI 49090 (9 a.m.-12 p.m.)
This year represents the 75th edition of the Senior PGA Championship presented by KitchenAid, the oldest and most prestigious event in senior golf. The Championship will return to Harbor Shores again in 2016 and 2018. Fans can follow the food truck tour and learn more about KitchenAid’s presenting sponsorship of the Senior PGA Championship at Twitter.com/KitchenAid_Golf and Facebook.com/SPGAKitchenAid. The Organic Gypsy is on Facebook at Facebook.com/OrganicGypsy.
Tickets to the 75th Senior PGA Championship presented by KitchenAid may be purchased online at SPGA2014.com or by calling the Championship office at 269-487-3200.
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. More than 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand, visit www.KitchenAid.com.
About the Senior PGA Championship presented by KitchenAid
Started in 1937, the Senior PGA Championship presented by KitchenAid is the most prestigious major championship in senior golf. It was born on the grounds of one of golf’s greatest majors at the invitation of one of the game’s greatest players. At the suggestion of renowned amateur Bobby Jones, the inaugural Championship was conducted at Augusta National Golf Club three years after the first Masters Tournament. Today, the Championship brings together both the legends of the game and newest members of senior professional golf to new audiences across the United States. Many of the game’s greatest players have won the Championship’s Alfred S. Bourne Trophy – a roster that features Gene Sarazen, Sam Snead, Arnold Palmer, Gary Player, Lee Trevino, Jack Nicklaus, Raymond Floyd, Hale Irwin, Tom Watson and Jay Haas. For more information about the 2014 Senior PGA Championship presented by KitchenAid, visit www.pga.com/seniorpga/.
About Bridgett Blough/Organic Gypsy
Bridgett Blough is a Certified Natural Chef, yoga instructor, Pilates instructor, personal trainer, writer and owner/operator of The Organic Gypsy. She believes that whenever possible, food should be S.O.U.L. food: Seasonal, Organic, Unrefined, and Local. The Organic Gypsy believes that local food supports the local economy, enables a sustainable ecosystem and promotes overall health. The Organic Gypsy wears many scarves and is also available as a personal chef, caterer, workshop leader and retreat host. Visit Bridgett at www.theorganicgypsy.com.
Contact:
Megan Godfrey, KemperLesnik
megan.godfrey@kemperlesnik.com
847-291-6740
