Updated software incorporates new interface to benefit advertisers and players.
Scottsdale, Ariz., April 15, 2014 – Digital Caddies Inc., (OTCPK: CADY) a leader in on-course delivery of technology services and content to golfers, is pleased to announce they have launched a major upgrade to their tablet-based network that incorporates new technologies and a new user interface, which will maximize engagement with the platform benefiting both advertisers and golfers.
After soliciting feedback from golfers and advertisers, Digital Caddies incorporated many new enhancements. Golfers now will enjoy improved visual graphics and simplified tablet navigation, and advertisers now can leverage Google’s DoubleClick technology platform to target, deliver and interact with golfers more efficiently.
The release of this significant update demonstrates Digital Caddies’ commitment to enhancing the golfer experience, while allowing advertisers access to a lucrative demographic-The Players Network-an extensive and growing community of golfers utilizing Digital Caddies’ tablet technology.
“This enhanced user interface, with the integrated DoubleClick technology, will improve the golfer experience and allow advertisers to engage the golfer in a non-intrusive manner, while they are relaxed and enjoying what they love … playing golf,” according to Digital Caddies’ President Mike Loustalot. “In time, golfers will be able to communicate and socialize off the golf course via The Players Network, providing additional future opportunities for both the golfer and advertiser.”
Digital Caddies has installed their system on approximately 5,000 golf cars across the U.S. In March 2014, the company announced the network was generating advertising impression inventory at a run rate of over 100 million per month, which outpaced management’s initial expectations. This better than expected performance immediately resulted in agreements with numerous mobile advertising networks who are now working with Digital Caddies to fill the ad inventory with relevant, premium ad units targeted to The Players Network audience.
Once a golf course is equipped with the touchscreen tablets, golfers enjoy a variety of useful applications and services including: GPS-based course navigation, aerial green views, accurate yardages to landmarks and on-course messaging. Digital Caddie tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based car tracking and communications. These tools enable course operators to improve the golfers’ experience, manage pace of play and increase merchandise and concession sales via real-time promotions. Golf courses will benefit from reduced operating costs by better tracking golf car inventory, managing driver behavior and forecasting agronomy issues.
About Digital Caddies
Digital Caddies was founded in 2003 and established a solid reputation and loyal customer base by providing a low-cost, user-friendly GPS service to golf courses. The company has now transitioned to a new business model, which provides courses and golfers with a tablet-based navigation system and advertisers with a content platform that is wirelessly connected to the Internet and installed on golf cars. For more information about Digital Caddies, please visit www.digitalcaddies.net.
Forward-Looking Statements
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.
Contact:
Media Contact: Catherine Curry ccurry@digitalcaddies.net
Investor Contact: Mike Kordysz mkordysz@digitalcaddies.net
