CHICAGO, April 16, 2014 – In an effort to bolster awareness about the performance benefits of the DUO golf ball, Wilson Staff is partnering with Golfsmith to host the largest national Drop a DUO event to date at 103 doors in two days.
The DUO’s 2-piece construction is comprised of a large, rubber-rich core that allows for a very low compression (40) and a thin, higher resilience cover that produces more ball velocity off the clubface. Its soft feel and consumer demand helped it to earn Golf Digest Hot List Gold recognition, and pushed it to become the best- selling 2-piece ball in the off-course channel (according to the latest Q4-2013 Golf Datatech report).
“Educating amateurs about why this technology leads to distance off the tee and a soft feel around the green has helped the DUO spread like wildfire,” comments Mathias Lundblad, Marketing Director of Golf Balls. “Through a simple demonstration of dropping the DUO against any competitor golf ball, anyone in store can see and hear the difference. It’s rewarding to watch the reactions on golfer’s faces.”
This coming Friday (4pm-8pm locally) and Saturday (11am-3pm locally), Wilson Staff ambassadors will be giving a free 2-ball pack to every Golfsmith shopper who participates in the Drop a DUO demonstration.
“The best part about seeding golfers with free DUOs is the evidence that they will be back for more,” explains Lundblad. “8 out of 10 golfers who try the DUO make the switch for good!”
Learn more about the event here: http://bit.ly/1gxPvxa.
About Wilson Golf
For nearly a century, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 major championships, more than any other iron manufacturer in history. Wilson Staff’s D100 ES hybrid-irons, D100 irons, D100 driver and D100 hybrid, as well as the FG Tour TC wedges all received Golf Digest’s Hot List recognition. Recently, the DUO and new FG Tour golf balls were honored with Hot List Gold awards.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto wilsonstaff.com or call (800) 622-0444 for more information.
Images and artwork of Wilson Staff products can be furnished by visiting portal.wilson.com and entering the username “golfmedia” and password “golfmedia1”.
Contact:
