College football helmets inspire new all-black limited edition design
BEAVERTON, Ore. (April 23, 2014) – Sports teams often incorporate black into uniforms for a big rivalry game or season opener – it’s a color traditionally associated with power, strength and sophistication. The concept, especially popular during college football season, also inspired Nike Golf club designers when it came to creating the new Nike VRS Covert 2.0 Matte Black Edition driver.
Nike Golf’s latest limited-edition innovation features a black Golf Pride Tour Wrap 2G grip, Mitsubishi Rayon Kuro Kage Black shaft, and matte black club head – a design element specifically modeled after matte black college football helmets that have popped up in recent years.
“The Covert 2.0 Matte Black Edition driver offers a unique, limited-edition design combined with Nike’s high speed cavity back technology,” says Rob Arluna, Nike Golf Global Golf Club Business Director. “The black matte finish on the head provides a sleek, modern aesthetic and eliminates glare. The black grip and shaft give the driver a stealth, covert look.”
High-Speed Cavity Back technology redistributes weight to the heel and toe allowing for increased distance and more stability across the face of the driver. The Covert 2.0 Matte Black Edition driver features Fly-Brace technology that ties the sole to the crown, stiffening the rear portion of the club and transferring more energy to the face at impact.
The Covert 2.0 Matte Black Edition driver also boasts two additional proprietary technologies: A larger, re-engineered NexCOR face for increased ball speed and distance, and FlexLoft adjustability, which allows athletes to easily customize loft and face angle positions for 15 drivers in one.
The Covert 2.0 Matte Black Edition driver will be available on Nike.com and at select retailers May 15, 2014. Available in right hand only.
Nike VRS Covert 2.0 Matte Black Edition Driver
Availability: May 15, 2014
Street Price: $299
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nike.com/nikegolf. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikeinc.com. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Gretchen Wilhelm – Nike Golf Kristen McKenna – Nike Golf
503.532.6236 503.532.6581
Gretchen.wilhelm@nike.com kristen.mckenna@nike.com
